Advertising Pens

When it comes to trade shows, events and business advertising, promotional pens offer a relatively cheap way to get a company's information into the hands of prospective customers. Business owners should remember, however, that the quality of a writing implement is an important consideration, as its ease of use, smoothness and durability reflect the advertised company and its message.

Types of Promotional Pens for Company Advertising

There are several standard promotional pen types that vary in function, grip and writing style. They include:

• Stick (cap-off) styles--Similar to a pencil in grip size, this basic, cheap design is a cost-effective way of getting company information to large numbers of people. Ranging from 15 to 30 cents each, these ballpoints come in a variety of colors and finishes, including foil-wrapped options.
• Twist styles--Designed with a twist mechanism, the barrel of these pens turns to reveal the ink. The downside to this style is that it may take two hands to operate, especially if the twist mechanism is not smooth and easy to use.
• Retractable (click type) styles--Priced from 75 cents and higher, retractable pens are often considered a higher-quality promotional option. Popular in thick-grip styles that provide companies more room for personalized advertising, retractables come in ballpoint and gel tips and are easily operated with one hand.

PENSRUS sells and personalizes a variety of mechanical pencils and stick, twist and retractable pens along with a variety of other promotional products. Advertising on a shoestring can be easy when you use the company's "Shop on a Budget" search engine or email the sales department for pricing information. Call 1-800-PENSRUS to speak with a qualified product specialist.