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PENSRUS Pens ‘Marketing on a Budget’ with Affordable Promotional Products

October 10th, 2012 | Comments Off | Posted in Uncategorized

Marketing and advertising has never been so affordable and easy now that PENSRUS is offering amazing savings on personalized products suitable for tradeshow giveaways, gifts for coworkers, and every day use. PENSRUS, a mainstay in the promotional products industry and a leading distributor of marketing and advertising pens, is going public with their large selection of customizable inventory, which will save businesses large sums of money while increasing brand awareness and loyalty.

One popular promotional tool that customers constantly rave about are custom logo BIC Lighters. The double benefit offered by utilizing BIC lighters as a marketing strategy cannot be ignored, as they are useful to give away to customers and potential clients, but also increase the visibility of one’s brand when imprinted upon with one’s logo and contact information. Personalized BIC lighters are extremely affordable and are often borrowed, thus increasing the odds that one’s logo will be seen.

Priced as low as $1.10 a unit, marketers everywhere can rejoice knowing they don’t need to spend hundreds of thousands of dollars on a billboard ad that may go unnoticed or a print ad in a magazine that will be tossed away.

Another BIC product that advertisers can bring to tradeshows, gift to coworkers, or give to potential customers, is the BIC Circle Tote bag. With one of a kind oval, textured fabric, a front slip pocket, and customizable with unique artwork, this promotional giveaway ensures that one’s company stand out among the rest. Companies can implement personalized tote bags as their own personal, walking billboard. This is one promotional product that does not disappoint; both in terms of advertising and in budget.

PENSRUS is constantly offering savings on custom promotional products that customers love using and marketers love making. PENSRUS is proud to offer competitively low prices on all custom logo products, and is offering free ground shipping among a slew of other deals no setup fee and no imprint fee.

To view an entire listing of PENSRUS products, please visit www.PENSRUS.com

The Logic behind the Irrational Decision Making Process

October 8th, 2012 | Comments Off | Posted in Marketing

It’s commonly said that, for the most part, humans are a rational species and base decisions on logical thinking. When it comes to buying products and services, though, logic many times takes a back seat to emotions. Initial decision-making thought processing involves the reptilian part of our brain – the part of the brain most concerned with basic necessities such as food, water, safety, pleasure and avoidance of pain.

That doesn’t mean that all rational thinking goes out the door. As a marketer, though, you’ll want to understand that convincing someone to buy has much more to do with appealing to their emotions than to their fact-based reasoning side.

One of the best ways to leverage emotional appeal in your marketing is to distinguish between features and benefits. Features are things, benefits are feelings. Although we, as consumers, are looking to buy “things”, we want to make sure we’re satisfying a more underlying need – the need for approval or prestige, acceptance, safety, value and well-being.

A great example of emotion-based selling is Disney’s approach to their theme parks.  They do not market their theme parks as places with state-of-the-art rides – but instead promote these parks as a way as a magical place to build memories.

So, when you’re crafting your marketing, be sure that your primary selling points include emotion-power words such as: imagine, feel, safe, special, amazing and exclusive. And don’t forget to include an emotion packed tagline with your logo on all of your promotional products.

PENSRUS Pens Breast Cancer Awareness Sale with BIC Logo Products

October 2nd, 2012 | Comments Off | Posted in Uncategorized

PENSRUS, the number one source for logo pens and logoed promotional products announced today their line of affordable pink personalized items in honor of Breast Cancer Awareness Month. These marketing pens are extremely customizable and can be imprinted upon to include a company’s logo and other information. As with all imprinted pens, free ground shipping is available for a limited time to quickly meet any marketer or business owner’s needs.


To help spread awareness for the disease that will affect 1 in 8 females worldwide, PENSRUS has unveiled a special pink line of logo office supplies. One of the many personalized items offered in pink and at a new low price is the BIC Clic Stic logo pen. When business owners order this advertising pen in pink, adorned with their logo, company name, and contact information, they are not only promoting the message of how important early detection is, but they are getting their company’s name out into the public along with their good message. For Breast Cancer Awareness Month, the Clic Stic logoed pen from BIC is priced as low as $0.31 a unit. This ensures that companies both small and large each have the opportunity to take advantage of this exceptional sale.


Another tradeshow or giveaway pen business owners can utilize during the month of October is the Bic Clic Stic Ice. These fun, eye-catching, and youthful custom logo pens are the perfect symbols when relaying a message of beating cancer. Marketers may imprint their logo upon these bright writing instruments along with a message dedicated to the cause.Designs allow selections of many different colors for the barrel and trim, while imprinting of logos and corporate information is available in up to a wide array of different ink colors. These promotional pens can be customized and delivered to any location in the United States due to speedy delivery and excellent customer service.


This October, celebrate Breast Cancer Awareness Month and promote early detection and screening with a pink logo pen from BIC. These business pens will remain in circulation for many, many years due to their excellent quality and craftsmanship from BIC. The longer these custom logo pens remain in circulation, the longer a business’ message and logo is seen. Stick with the brand that comes with the guarantee-BIC.


For more information, and for a full listing of pink promotional items in honor of Breast Cancer Awareness Month, please visit www.PENSRUS.com

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