| Subcribe via RSS

T-Shirts Make Perfect Promotional Items

April 22nd, 2013 | Comments Off | Posted in Public Relations

Churches and Religious Groups

use Promotional Items too!


Branded Promotional T-shirtsT-shirts are the perfect promotional item for churches due to their customizable nature. Churches use fund raising to earn money to pay for repairs, running costs and youth trips. However, they also need to promote their faith and raise awareness of the activities they undertake.

With togetherness at the heart of the church, using customized t-shirts will promote the sense of fellowship and belonging. These are ideal for coffee mornings, church groups, outings, retreats and fund raisers.

For churches that run youth groups, they are perfect for ensuring that young people see the church members in the wider community. The members will be able to promote the different activities that are available to young people without having to ‘preach’.

Customized t-shirts worn by church members identify their faith and commitment to the people they cross paths with on a day-to-day basis. One local church group raised awareness of their early childhood ministry by having its members wear t-shirts. They had used the logo on the front with the name of the group. On the reverse they had the name of the church and a contact number. They noticed a significant rise in inquiries, participants and donations.

Easy identification of church members not only increases visibility, it also increases the likelihood that passers-by will feel comfortable enough to approach them. Many church members find that this approach works really well as a conversation starter.

Targeting the design and messages used on the t-shirts is essential when trying to reach different groups; including those of different ages. Youth groups will require catchier slogans and images that relate to their lifestyle and needs.

Using customized t-shirts to raise funds is very popular with Christian churches. The members of the church like to purchase and wear them as an expression of their faith, commitment and membership of the Church. It increases their sense of belonging and fellowship.

T-shirts are perfect promotional items for churches as they have a large area for customization. By using t-shirts as an expression of fellowship and faith, the word is spread to the wider community. It enables potential members to connect with the church and to become a member. As t-shirts are modern apparel worn by all ages they will have wide appeal. Whether used for fundraising or spreading the word they are the perfect investment.

Tags: , , ,

Promotional Pens Increase Revenue

April 20th, 2013 | Comments Off | Posted in Promotional Pens

Promotional Pens Increase Revenue by Locking in Loyalty

Many companies use promotional pens as they are relatively low cost items, easily distributed and useful to recipients. Most businesses find that the promotional pen is a useful means of gaining loyalty in their customer base, thereby increasing revenue in the future.

So how can a promotional pen become a customer loyalty and revenue-inducing magnet?

Promotional pen variety is one key way to achieve loyalty. Through the use of pens in different colors and styles, customers will actually be happy to keep receiving pens as gifts.

The branding businesses place on company promotional pens is crucial. Ensure that the company name and logo, as well as contact details, are on the pen. The recipient is often not the only person to use or see the pen. Reminding the user of the company each time they use it is powerful advertising for the company.

Provide promotional pens as gifts to potential customers, as well as current ones. Of course different pens and varieties can be used for each type of customer.

Using something as simple and essential as a promotional pen is an effective strategy for advertising the company. The fact that a pen is an essential item used by people every day ensures that each time the pen is used they are exposed to the brand. The fact that the pen was given as a gift, either for considering becoming a customer or, for being a customer, will induce feelings of reciprocity. It will be more likely that they will think of the company when looking for that particular service.

Providing a gift to customers shows them that their business is appreciated and valued. While generally not of high monetary value in and of itself, a pen is a valuable item in terms of its use. By providing such a thoughtful and useful tool the recipient is given the sense that they are of value to the company. Their feelings of goodwill will encourage them to continue to do business with the company, thereby increasing revenue.

Tags: , , , ,

Crush It With Promotional Items and Social Media

April 18th, 2013 | Comments Off | Posted in Marketing, Public Relations

Promotional Items + Social Media =

Brand Recognition and Sales


Using promotional items with social media has become a prominent marketing strategy in today’s world of digital marketing because promotional items can boost social media success by motivating people to become fans or followers, as well as to opt in to your emails or newsletters.

Businesses with a keen sense of marketing understand the need for a good social media strategy. Indeed, many will employ a social media manager who not only manages the various platforms but also helps identify opportunities for marketing within them.

In a recent survey, 37 percent of respondents admitted that they ‘liked’ brands on Facebook due to free promotional items. 43 percent of respondents admitted that they had begun to follow a brand on Twitter due to the fact that they had been offered a free gift. Having a brand page on Facebook and Twitter is therefore a key component in marketing that should not be missed.

The investment in low cost, yet useful and well made promotional items can get you significant returns on your social media marketing efforts.

Choosing a promotional item that will appeal to the widest demographic is essential. Having a gift with universal appeal will ensure that the chance of gaining more followers and fans is increased. It will also increase the likelihood of people sharing the giveaway message.

Some popular promotional items are things like tote bags, key ring flashlights, jar openers, USB thumb drives, and water bottles because they are useful; if you look you can find an array of useful items in every price range.  Most promotional items offer a large imprint area for branding purposes and they are lightweight and easily packaged for mailing.

The use of social media in conjunction with promotional items is a key way for companies, and organizations, to expand their reach and target new leads and customers. By running giveaways of promotional items in turn for ‘likes’, follows or opt ins, companies can boost their brand exposure because in social media, people always want to share.



Tags: , , , ,

Express Your Gratitude with Promotional Items

April 10th, 2013 | Comments Off | Posted in Promotional Products, Public Relations

Using Promotional Items to Say, ‘Thank You!’


Promotional items can really boost the morale of employees and volunteers in any organization. Staff appreciation is essential to encourage top performance and of course, showing that you value your employees is simply good business practice.


By showing your thanks through the gifting of promotional items, your gesture will increase loyalty and production. However, to ensure that your gift doesn’t backfire on you, it is important that you choose wisely. It is crucial that the recipient sees the gift as valuable to them. A good promotional item does not have to be an expensive one; it simply should be one that is thoughtful, well made and useful to the recipient.


It may be that you decide to purchase a range of branded promotional items so that you can provide a more targeted gift to each employee or group of employees. That is always a terrific idea and will receive an extra nod of appreciation for the effort.


So what items could you choose to give?


A travel mug will allow the recipient to have a hot, or cold, beverage available for their commute. Of course, having your logo on the tumbler will ensure their fellow commuters will get a taste of your brand and message, as well. It may even be a conversation opener, thereby increasing awareness of your company and creating brand recognition.


Staff and volunteers will welcome higher quality bags like gym duffels or messenger bags or computer totes. By providing such a high quality promotional item, there will be no doubt in the minds of your recipients that you value your team. Because the bags are both useful and good quality they will be used instead of consigned to the back of a closet. Ensure that your logo and contact details are well placed to make sure that your brand gets maximum exposure.


Thanking your staff members, volunteers and supporters is easy when you choose promotional items to express your gratitude. When chosen wisely, the promo items speak volumes about your company, brand and you as well as your appreciation of hard work and dedication. When you invest in your company by investing in quality promotional items to express thanks, you can always expect a high return in effort, work ethic and production.



Promotional Products Increase Involvement

April 3rd, 2013 | Comments Off | Posted in Promotional Products

Promotional Products for AwarenessUsing Promotional Products Helps Create Awareness and Motivates Participation


Many programs, organizations and institutions use promotional products to increase awareness of their brand and role. In fact, the use of such items is, for many, one of the main ways that they spread word the word about their organization. After all, if nobody knows that they exist or what they do, then they are unlikely to succeed.


Of course leaflets and flyers, as well as digital advertising, will grow awareness. However, in the days of social proof, having members, students and users actually carrying, wearing or using a branded promotional products, is a far more effective way of increasing awareness of your program, institution or course.


Judicial choice of both the promotional items you use, as well as offering free items in addition to purchasable items, will maximize both exposure opportunities and return on investment. They are a smart investment in your brand.


Some police departments in the U.S. have begun to hand out promotional ice scrapers during traffic stops. They believe that this increases awareness of safety when driving, provides an item of use to the vehicle owner and enhances community relations.


Education districts often run awareness programs such as healthy living or parenting skills. To increase awareness of the programs that they run, and to increase attendance, they have found that providing useful promotional products is essential. By giving parents a bag, pen and pad all branded with the logo, slogan and contact details, awareness has increased. This has resulted in greater attendance at events and meetings. The websites also receive more visitors who then access more information and resources. One organizer reported that parents also contact them by telephone for information. Some parents even request more bags to hand to friends and family.


Many organizations will choose to invest in clothing such as t-shirts and fleeces. These can be incredibly effective promotional tools, as providing quality clothing for sale that is branded with your details will promote your organizations name each time the item of clothing is worn. Clothing also has another effect in that it strengthens your brand in your community and builds a sense of membership.


If you wish to increase involvement then choosing a promotional products that will provide social proof and build a sense of community is ideal. The return on investment will be worth the initial expenditure.



Visit Us On TwitterVisit Us On FacebookVisit Us On Google PlusVisit Us On Pinterest