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Big Business Booms on the Golf Course

February 18th, 2013 Posted in Small Business


Small Businesses Take Advantage of the Promotional Opportunity by Gifting Promotional Products


It is no secret that business deals have been struck for years on the back nine, but smart business owners are starting to take note and take advantage of a great marketing opportunity by branding and gifting promotional golf products. Not an inexpensive sport, golfers need things and golf things cost a pretty penny. Imagine how appreciative they might be of your company if you gift them with the little things they need.


Depending on your budget, there are many freebie options for gifting on the golf course, thereby getting your name out there and on the minds of business people at your local club.


Erin Menath, Golf pro at GolfTec in Seattle says, “stay away from pencils; golfers get those for free. Golf balls aren’t a good idea either as golfers tend to be pretty selective when it comes to those; also they get lost. Go for useful items that will really be appreciated”.


Among the useful items that Menath suggested:  Ball markers, divot tools or, even better, dual divot tools that double as bottle openers, bottle openers of course, golf towels, cozies, and Titleist hats with your company logo on the side.


Distribution is a snap; you can easily get these wonderfully useful little billboards into the hands of those business people and turn them into profitable customers for your business.  There are a number of ways, really, and again it all depends on your budget. The sky is the limit if your budget can reach it, but since that’s sometimes not the case, we’ll give you a couple of suggestions, ranging from the very inexpensive to the more costly to implement.


Small items like divot tools, bottle openers and ball markers can be left in a basket or on a kiosk near the registration desk where golfers check in for their tee time; mark the distribution area with a small sign that says, “Please take one, courtesy of XYZ Company; enjoy your game!”


Likewise, companies often choose to sponsor golf tournaments or fund raisers by gifting promotional items or even promotional gift bags that are full of their branded promotional products.


No matter what your business is, you probably can’t go wrong at your local golf course; business men and women often play golf and conduct business on the golf course, but they also get massages, get their taxes done, need accounting services, have vision problems, get their business attire dry cleaned, travel, repair their computers, their cars and their shoes, use office supplies and, well, use products and services like the rest of us!

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