Promotional Pens Increase Revenue by Locking in Loyalty
Many companies use promotional pens as they are relatively low cost items, easily distributed and useful to recipients. Most businesses find that the promotional pen is a useful means of gaining loyalty in their customer base, thereby increasing revenue in the future.
So how can a promotional pen become a customer loyalty and revenue-inducing magnet?
Promotional pen variety is one key way to achieve loyalty. Through the use of pens in different colors and styles, customers will actually be happy to keep receiving pens as gifts.
The branding businesses place on company promotional pens is crucial. Ensure that the company name and logo, as well as contact details, are on the pen. The recipient is often not the only person to use or see the pen. Reminding the user of the company each time they use it is powerful advertising for the company.
Provide promotional pens as gifts to potential customers, as well as current ones. Of course different pens and varieties can be used for each type of customer.
Using something as simple and essential as a promotional pen is an effective strategy for advertising the company. The fact that a pen is an essential item used by people every day ensures that each time the pen is used they are exposed to the brand. The fact that the pen was given as a gift, either for considering becoming a customer or, for being a customer, will induce feelings of reciprocity. It will be more likely that they will think of the company when looking for that particular service.
Providing a gift to customers shows them that their business is appreciated and valued. While generally not of high monetary value in and of itself, a pen is a valuable item in terms of its use. By providing such a thoughtful and useful tool the recipient is given the sense that they are of value to the company. Their feelings of goodwill will encourage them to continue to do business with the company, thereby increasing revenue.