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Promotional Pens Increase Revenue

April 20th, 2013 | Comments Off | Posted in Promotional Pens

Promotional Pens Increase Revenue by Locking in Loyalty

Many companies use promotional pens as they are relatively low cost items, easily distributed and useful to recipients. Most businesses find that the promotional pen is a useful means of gaining loyalty in their customer base, thereby increasing revenue in the future.

So how can a promotional pen become a customer loyalty and revenue-inducing magnet?

Promotional pen variety is one key way to achieve loyalty. Through the use of pens in different colors and styles, customers will actually be happy to keep receiving pens as gifts.

The branding businesses place on company promotional pens is crucial. Ensure that the company name and logo, as well as contact details, are on the pen. The recipient is often not the only person to use or see the pen. Reminding the user of the company each time they use it is powerful advertising for the company.

Provide promotional pens as gifts to potential customers, as well as current ones. Of course different pens and varieties can be used for each type of customer.

Using something as simple and essential as a promotional pen is an effective strategy for advertising the company. The fact that a pen is an essential item used by people every day ensures that each time the pen is used they are exposed to the brand. The fact that the pen was given as a gift, either for considering becoming a customer or, for being a customer, will induce feelings of reciprocity. It will be more likely that they will think of the company when looking for that particular service.

Providing a gift to customers shows them that their business is appreciated and valued. While generally not of high monetary value in and of itself, a pen is a valuable item in terms of its use. By providing such a thoughtful and useful tool the recipient is given the sense that they are of value to the company. Their feelings of goodwill will encourage them to continue to do business with the company, thereby increasing revenue.

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Crush It With Promotional Items and Social Media

April 18th, 2013 | Comments Off | Posted in Marketing, Public Relations

Promotional Items + Social Media =

Brand Recognition and Sales


Using promotional items with social media has become a prominent marketing strategy in today’s world of digital marketing because promotional items can boost social media success by motivating people to become fans or followers, as well as to opt in to your emails or newsletters.

Businesses with a keen sense of marketing understand the need for a good social media strategy. Indeed, many will employ a social media manager who not only manages the various platforms but also helps identify opportunities for marketing within them.

In a recent survey, 37 percent of respondents admitted that they ‘liked’ brands on Facebook due to free promotional items. 43 percent of respondents admitted that they had begun to follow a brand on Twitter due to the fact that they had been offered a free gift. Having a brand page on Facebook and Twitter is therefore a key component in marketing that should not be missed.

The investment in low cost, yet useful and well made promotional items can get you significant returns on your social media marketing efforts.

Choosing a promotional item that will appeal to the widest demographic is essential. Having a gift with universal appeal will ensure that the chance of gaining more followers and fans is increased. It will also increase the likelihood of people sharing the giveaway message.

Some popular promotional items are things like tote bags, key ring flashlights, jar openers, USB thumb drives, and water bottles because they are useful; if you look you can find an array of useful items in every price range.  Most promotional items offer a large imprint area for branding purposes and they are lightweight and easily packaged for mailing.

The use of social media in conjunction with promotional items is a key way for companies, and organizations, to expand their reach and target new leads and customers. By running giveaways of promotional items in turn for ‘likes’, follows or opt ins, companies can boost their brand exposure because in social media, people always want to share.



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Express Your Gratitude with Promotional Items

April 10th, 2013 | Comments Off | Posted in Promotional Products, Public Relations

Using Promotional Items to Say, ‘Thank You!’


Promotional items can really boost the morale of employees and volunteers in any organization. Staff appreciation is essential to encourage top performance and of course, showing that you value your employees is simply good business practice.


By showing your thanks through the gifting of promotional items, your gesture will increase loyalty and production. However, to ensure that your gift doesn’t backfire on you, it is important that you choose wisely. It is crucial that the recipient sees the gift as valuable to them. A good promotional item does not have to be an expensive one; it simply should be one that is thoughtful, well made and useful to the recipient.


It may be that you decide to purchase a range of branded promotional items so that you can provide a more targeted gift to each employee or group of employees. That is always a terrific idea and will receive an extra nod of appreciation for the effort.


So what items could you choose to give?


A travel mug will allow the recipient to have a hot, or cold, beverage available for their commute. Of course, having your logo on the tumbler will ensure their fellow commuters will get a taste of your brand and message, as well. It may even be a conversation opener, thereby increasing awareness of your company and creating brand recognition.


Staff and volunteers will welcome higher quality bags like gym duffels or messenger bags or computer totes. By providing such a high quality promotional item, there will be no doubt in the minds of your recipients that you value your team. Because the bags are both useful and good quality they will be used instead of consigned to the back of a closet. Ensure that your logo and contact details are well placed to make sure that your brand gets maximum exposure.


Thanking your staff members, volunteers and supporters is easy when you choose promotional items to express your gratitude. When chosen wisely, the promo items speak volumes about your company, brand and you as well as your appreciation of hard work and dedication. When you invest in your company by investing in quality promotional items to express thanks, you can always expect a high return in effort, work ethic and production.



Promotional Products Increase Involvement

April 3rd, 2013 | Comments Off | Posted in Promotional Products

Promotional Products for AwarenessUsing Promotional Products Helps Create Awareness and Motivates Participation


Many programs, organizations and institutions use promotional products to increase awareness of their brand and role. In fact, the use of such items is, for many, one of the main ways that they spread word the word about their organization. After all, if nobody knows that they exist or what they do, then they are unlikely to succeed.


Of course leaflets and flyers, as well as digital advertising, will grow awareness. However, in the days of social proof, having members, students and users actually carrying, wearing or using a branded promotional products, is a far more effective way of increasing awareness of your program, institution or course.


Judicial choice of both the promotional items you use, as well as offering free items in addition to purchasable items, will maximize both exposure opportunities and return on investment. They are a smart investment in your brand.


Some police departments in the U.S. have begun to hand out promotional ice scrapers during traffic stops. They believe that this increases awareness of safety when driving, provides an item of use to the vehicle owner and enhances community relations.


Education districts often run awareness programs such as healthy living or parenting skills. To increase awareness of the programs that they run, and to increase attendance, they have found that providing useful promotional products is essential. By giving parents a bag, pen and pad all branded with the logo, slogan and contact details, awareness has increased. This has resulted in greater attendance at events and meetings. The websites also receive more visitors who then access more information and resources. One organizer reported that parents also contact them by telephone for information. Some parents even request more bags to hand to friends and family.


Many organizations will choose to invest in clothing such as t-shirts and fleeces. These can be incredibly effective promotional tools, as providing quality clothing for sale that is branded with your details will promote your organizations name each time the item of clothing is worn. Clothing also has another effect in that it strengthens your brand in your community and builds a sense of membership.


If you wish to increase involvement then choosing a promotional products that will provide social proof and build a sense of community is ideal. The return on investment will be worth the initial expenditure.



Trending: Promotional Items for Parties

March 21st, 2013 | Comments Off | Posted in Personalized Party Favors

Use Promotional Items to Create

Unique Birthday Celebrations for Grown Ups


promotional items for party celebrations When people think of promotional items, they usually think about business, but this time we’re here to talk about parties.

Everyone loves a party.  At least that is how the saying goes.

Children love parties because they get to play games, eat lots of treats and leave with a goodie bag in hand.

Grown-ups can have fun parties. They can also make away with goodies.

Using customized promotional items for your party will ensure that you create a bash  that is not only unique but also memorable. There are a number of ways to do it:



Why not put a unique spin on your party invitations by creating a customized coaster, jar opener or mouse pad with all the details printed on it? You can be certain that by providing something that is useful and creative, you won’t have anyone saying that they forgot or didn’t know when the party was! Fridge magnets are another item that you could choose to use as a unique invitation. Even better; folks will know that if you got that creative with the invitation, the party itself is sure to be a blast.

Goodie Bags:

Customized tote bags are available in so many styles and materials that the only limit is your budget and imagination. A laminated paper bag or imprinted grocery tote that is customized in the theme or colors you have chosen for the party will be reusable after the event, making it a sensible choice.

And, they are not just for filling with goodies! Why not create a scavenger hunt and your guests can use the bags to fill with their gathered loot!

However, if you do decide to just go the goodie route, your choice of contents will depend on the purpose of the party and whether the attendees are men, women or both.

Perfect gifts for women that can all be customized are lip balm, compact mirrors, lipstick holders, travel mugs, manicure sets, keychain flashlights, pillboxes and pretty pens.

For the men you could include customized golf items, beer or shot glasses, ice scrapers, bottle openers, USB sticks, flashlights or even a tool set.

If you want to create customized unisex goodie bags, then sticky notes, USB thumb drives, key rings, travel or ceramic mugs and stress balls will all prove to be popular.

Coasters, Place Mats and Mouse Pads

You can use customized coasters, place mats and even mouse pads to protect surfaces. They will provide an additional conversation piece, as well as an extra takeaway gift at the party’s end.

If you are having a dinner party, why not put a customized tin or box of candies in each place? Use party themed business cards as place cards by writing the names of each person on them, and putting them in the correct place. You could add a message such as, “Thank you for attending”, “Welcome” or even, “Enjoy!”


Customized glasses will make a real statement at your party and they are available in a number of different styles. If your budget doesn’t allow you to purchase glassware, then you can still use customized plastic cups. At the end of the party, guests can either take them away, or, depending on the level of customization,  you may even be able to re-use them!

Hopefully, these ideas have sparked your creativity.

Check out what is available and think how you can use customized promotional items to create a party to remember!

The Benefits of Promotional Items

March 12th, 2013 | Comments Off | Posted in Promotional Products

Should Your Business Be Using Promotional Items?

Benefits of Using Promotional Items


Promotional items such as mugs, pens, USB drives, to name only a few, are the perfect way to benefit your business and build your brand and increase its exposure and reach.


Regardless of the promotional item you choose to use, it will increase the reach of your company and your brand. Each time the lucky recipient uses that promotional pen, for instance, your company will be instantly at the forefront of their mind. It will also be visible to anyone else in their vicinity and may well spark a discussion about how, why and where the person received the pen or other promotional gift. The conversation may well continue with a discussion of the products or services that your company offers.


If you have given your company’s promotional items away at an event, such as a trade show, your company’s name will continue to be seen and mentioned long after that event has finished. Unlike flyers and brochures, which are often only looked at once and then thrown away, a pen, USB stick, cap or mug will be used and be visible for a much longer period. This means that any expenditure on the promotional gifts will have a good return on investment.


Any gifts that you give to prospective, or existing, clients and customers should be high quality and functional. By purchasing high quality gifts you will be known for providing quality and this perception will extend to the goods and services you offer. High quality gifts will be valued more highly by the recipient so they will be more inclined to use them or to show them off to their colleagues and friends. This can substantially increase the chances of gaining new business.

Ensure Results From Your Use of Promotional Gifts


Your choice of product to use as a promotional item may depend on the industry you are in, as well as your budget.


What should guide you in choice, though, is not just value for money but quality. It is pointless spending less on a poor quality item that will break as soon as it is used because it will be thrown away; even worse, your company will be perceived as one that does not care about quality.  Once the product has broken it loses any impact, creates a poor impression in the recipient and loses the chance of promoting your company in the future.


Another important consideration when choosing a promotional item is the purpose of your promotional efforts. If you are choosing an item to give away at an event then you will probably want to choose an item with a long shelf life so that any products not given away can be stored for later use. Items without specific dates or event names on them can be used at multiple events as well as be given away in between events whenever the opportunity arises.


Remember to include your company name as well as logo, web address and telephone number if space permits. The use of your company name and logo will ensure that they are easily visible to the recipient and anyone who sees your gift. By providing your website URL and/or your phone number you are making it easier for them to find you and get in touch.


Another important consideration will be cost. It is often more cost effective to order in larger quantities providing the promotional item you are choosing has no “expiration date” or time limitations for its use.


With the wide range of promotional items available you should have no trouble finding at least one that will suit your needs and budget. Any investment in these items will be well worth it, as they will provide you with a source of passive advertising. Choose a high quality and useful item that the recipient will be likely to use multiple times per day, and especially in front of others, and you will be advertising to a wider audience than you imagined with virtually no effort and minimal cost.

Great Ideas Trending

March 6th, 2013 | Comments Off | Posted in Personalized Gifts, Promotional Products

Great Promotional Products Story


Matriarch Gets Creative With

Family Reunion Gifts


Sarah Clarke Walburten, eldest sibling and family matriarch of the Clarke Family, decided to gift her family with memories and she used promotional products to do it.

Sarah has always been great at keeping family photo albums up to date. With 7 brothers and sisters, all of their kids and grandkids, as well as her 6 grown children and their offspring, there are a lot of pictures.

When the family decided to get together for an extended family reunion this spring. they reserved an estate in Nantucket; finding a vacation property that sleeps 60 adults and dozens of children wasn’t easy but they did it!

The special 3-day weekend event, which is scheduled for upcoming Memorial Day, is bound to be a terrific time, but Sarah wanted to do something really special for everyone. She got out the family photo albums along with a scanner and got to work. After all of her scanning, she jumped on Facebook too and started downloading pictures from there. Before long, Sarah had a few hundred awesome images of the entire family and, with the help of her youngest son, she put together a beautiful power point presentation and set it to some fun music.

Sarah has been a real estate agent for over 30 years and has always used promotional items to show her gratitude for the home sellers and buyers she works with. She asked her company graphic artist to do her a favor and put together a simple, yet beautiful design of a family tree with the first names of each family member drawn on the leaves. Then, she contacted PENSRUS, her go-to promotional products company, and ordered 100 custom drives, which she had pre-loaded with her power-point presentation.

The plan is to present the slide show at the Saturday night dinner party, but Sarah also wanted to send it home with every family member in the family, along with all the pictures that are sure to be taken over the weekend.

Upon arrival, each family member including any children over 3, will receive a disposable digital camera with instructions to take as many pictures as they like. When the weekend is over, Sara will collect all of the disposable digital cameras and download the images into a file marked Family Reunion 2013, load those files onto each drive and, voilà!, each family member will go home with a thumb drive full of memories.

We love hearing great ideas about the creative ways our clients use our products. Not just intended for promoting business, promotional items are a really great way to create something special for an event. What have you done with customized promotional products in your personal life?

Eco Friendly Promo Products

March 4th, 2013 | Comments Off | Posted in Promotional Products, Public Relations


Top Ten Eco Friendly Promo Products


& Why You Should Use Them



Many consumers are concerned with the delicate environmental state the world is in today. Smart business marketers are striving to appeal to conscientious “green” consumers by offering or using renewable, sustainable and eco-friendly processes, products and energy.


Regardless of the nature of your business, product or service, you can appeal to those same consumers by showing your earth friendly values when you gift green promotional products.


Here is our top ten:


  1. Water bottles allow us to refill from a larger water source again and again so we don’t ad to the plastic problem that is filling up our landmasses and oceans with non-biodegradable “disposable” plastic.
  2. Grocery tote bags are greatly appreciated as many cities are now passing laws that ban plastic grocery bags.  Just about every consumer market has jumped on the green bandwagon by offering grocery tote bags for purchase in stores. Why not show your concern and gift your clients with beautifully branded bags?
  3. Eco friendly USB drives eliminate wasted paper from printing and eco friendly USB drives will be appreciated by your recipients and you will be remembered when you gift them with a practical, eco friendly promotional item.
  4. Recycled pens & pencils are made of recycled plastic, bamboo or wood; eco friendly promotional pens and pencils will start conversation and be used again and again.
  5. Seeded paper products help the environment by planting new trees when the paper is used up and discarded.  When you gift your prospects with seeded paper promotional products, they won’t just ad to the land fills when they’ve used up the product, they will plant a tree and remember you each time they see it.
  6. Recycled polyester apparel helps curb discards, prolong landfills and reduce toxic emissions. Do your part by branding and gifting recycled polyester promotional apparel.
  7. Bamboo products are wonderful because bamboo is the fastest growing plant on the planet and is a good, degradable replacement for wood; it produces more oxygen, prevents erosion and can grow without pesticides and chemicals. Gifting promotional products made of bamboo gives a message that your company is environmentally conscious.
  8. Hand cranked flashlights help save the planet from eroding batteries while making a good impression by promoting your business with branded hand cranked flashlights
  9. Organic cotton apparel reduces the use of pesticides and chemicals that are destroying the planet; organic cotton is the best answer and when you gift promotional apparel made of organic cotton, you are helping Mother Earth and promoting conservation along with your business.
  10. Recycled paper products help save trees, mark your brand as eco-friendly and promote education and conversation.



The Promotional Products Story

February 25th, 2013 | Comments Off | Posted in Promotional Products

Promotional Products in History


It may not be surprising that promotional products got their start on the political front. Not only were they used to demonstrate affiliation and support of the winning candidate, but also they may have had a subtler, political motive.


In 1789, New York, New Jersey and Connecticut colonial button makers made George Washington Inaugural Buttons; the commemorative buttons were sold to Citizens who were eager to commemorate the ceremony of George Washington as the President of the United States. It is believed that those attending the ceremony on April 20th 1789 wore many of the buttons, and some theories have been put forth that the buttons were also a demonstration that American manufacturing could easily replace manufactures in Birmingham England.


The idea caught on and in the 19th century, there was some early promotional item marketing with advertising on calendars, wooden specialties and rulers, but it wasn’t until the later part of the 19th century and early 20th century that an industry really started to form around it and distribution of promotional products became a little more common place.


Jasper Meeks, a printer in Ohio, is widely considered by many to be the real pioneer of the promo products industry, when he convinced the owner of a local shoe store to give book bags with his store name imprinted on the side to local schools for their students. Grabbing on to the idea, Meek’s competitor Henry Beach began customizing items and soon the two were branding everything from buggy whips to aprons, horse visors, fans and calendars for local businesses.


It would not be until the 1970s, however, that the promotional product industry really took off when large companies started to recognize the benefits of promoting their brand identity; however, the gifts were usually limited to seasonal corporate gift giving.


As companies became more inventive in their marketing and branding efforts, promotional item gift giving became commonplace and took place year around as corporations and small businesses began using the tactic to marketing their brand, services and products at events, through the mail and in their offices and stores.


Today, there is such a wide variety of useful, interesting and even industry specific promotional items that can be utilized, that the sky is the limit; and, as studies have shown time and again, the use of promotional products is one of the most valuable and highly effective marketing strategies available.


Teachers Get Creative With Promotional Products

February 23rd, 2013 | Comments Off | Posted in Promotional Products, Public Relations

School Teachers use Promotional Products


to Increase Study Efforts & it Works


When most people think of promotional products, they think of businesses trying to get their name out there by branding promo items and giving them away, but two high school teachers at a private school had a better idea for them.


Always searching for ways to increase the motivation of their students, two high school teachers in Southern California decided to use promotional products to help motivate students to study harder, do their homework, do extra credit assignments and be good citizens by offering a point system to earn customized items. Branded with the school mascot, each product was color coded according to the level of achievement; that way the award would stand out brightly, announcing to all that could see the award the student had earned. Given out on a monthly basis at the monthly assembly and pep rally, students worked hard to earn those brightly colored, coveted and useful awards.


Every student could be a winner, as awards were color coded according to accomplishment. Different awards were given out each month so that 9 in total were given through the year. The students who earned the most top awards throughout the year got a grand prize at the end.


The point system, based on 100 points each month, was awarded with certain percentages being given out for homework, test scores, attendance and good citizenship. 100 points meant a red gift, 75 meant a green one, 50 meant they got the blue prize.


Giving out mascot-imprinted products, the promotional items included pencils, pens, rulers, pocket highlighters, eraser sticks, file folios, pencil bags, ball caps, lip balm, book bags, t-shirts, bleacher blankets and beach towels. Starting out small, with pens, pencils and erasers, the prizes gradually became more valuable and coveted as the year wore on. Of course, all of these beautiful mascot items were available for sale at the school book store in white with the school colors of purple & gold, but, when earned, the color coded point score items were much more valued.


It worked. The students absolutely loved it and test scores and grades increased overall by 38% at the school.

Teachers getting creative with promotional items; Just goes to show there are all kinds of ways to use them!



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