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The Importance of Branding

September 19th, 2012 | Comments Off | Posted in Marketing

When you see the swoosh of the Nike logo, you think of running shoes. When you see the Facebook logo, you think of interacting on the world’s largest social network. When you see an apple with a bite taken out, you think of Apple’s many electronic products. Branding is defined as communicating your core message with your name, symbol or logo that identifies your product and company, and despite many marketer’s feelings a core part of successful companies marketing strategy.

Here are the common objections companies use explaining away their need for branding, followed by why their positions are wrong:

  1. We don’t the have name brand equity of a Nike or Apple so it’s not important for our target market to recognize us. The problem with this thinking is that many of their competitors are establishing name-recognition with their market through strategic branding tactics. This is diminishing the “marketing power” of the non-branding company.
  2. Branding won’t bring in any clients or direct sales. Although branding has a lesser impact on direct sales than other forms of marketing, studies have shown that the more touchpoints a market is exposed to with consistent branding and messaging, the higher likelihood that all forms of marketing from that organization will perform better.
  3. We don’t have the marketing budget to spend. Branding can be the one of the least expensive forms of marketing. For example, a company can purchase 250 personalized ink pens for less than $100.
  4. Even if we did brand, we wouldn’t be able to measure its impact on our sales. Although this generally can’t be disputed, it’s important to understand that assigning sales to specific marketing initiatives can be tricky when companies advertise through multiple channels. Many times, customers will see your marketing message in more than one place before making a purchase decision.

Based on the size of your company, the competitiveness of your industry and the nature of your target customer, we recommend allocating between 12% and 21% of your marketing budget to branding. And of course, a great place to start is with promotional products like custom pens, pencils, mugs, backpacks and other gifts.

Papermate Pens Sale on Tradeshow Giveaways at PENSRUS.com

September 12th, 2012 | Comments Off | Posted in Uncategorized

During social gatherings and work events, a particularly common and popular giveaway to guests and attendees are logo pens. The reason for this is that imprinted pens are useful for many writing purposes, so companies commonly use these items as promotional corporate giveaways and freebies during occasions such as product launches, conventions, tradeshows, and conferences. PENSRUS, a top distributor of such imprinted and engraved pens, promotional pencils, and other advertising tools, is currently offering a sale on Papermate marketing pens fit for company giveaways.

Guests and customers alike relish the thought of receiving giveaways and perks while attending an event or conference; some even collect such promotional items from each event they attend. At PENSRUS.com, marketers and advertisers can customize Papermate advertising pens to advertise the company itself.  The Papermate Propel is one such pen, which comes in up to eleven fun, unique, and vibrant colors to call attention to the message it is displaying. This trendy ball pen has a unique cut-out grip design in eleven vibrant barrel colors in black or blue ink that are sure to steer your sales in the right direction. And it’s value-priced so you can easily put your message on the fast track. Drive your sales momentum to new heights with the Paper Mate Propel! It will satisfy your need for speed.

Papermate inexpensive pens can be custom made in a multitude of ways. One way is to choose a specific color for the body of the pen that matches the official color or colors of the company. Another way to personalize it is to print the company name, logo, and caption on the body of the pen.  The Papermate Plunge is one such promotional pen that customers and party guests will be eager to pick up. Priced at just $1.05 a unit when ordered in bulk, these personalized pens can also help build a company’s image and may help gain customers in the long run.

This Fall, check out the wide variety of Papermate business pens PENSRUS has to offer at PENSRUS.com. With no imprint fee, no setup fee, and free ground shipping, Papermate ink pens are advertising tools every marketer can count on to not break the bank.

Papermate Pens Spotlighted and Discounted at PENSRUS.com

September 6th, 2012 | Comments Off | Posted in Uncategorized

Papermate custom logo pens, owned by Sanford, and known for its unique two hearts logo, are now being offered at wildly discounted prices when ordered through PENSRUS.com. With over 50 years of experience providing advertisers and marketers imprinted and engraved pens, PENSRUS has become one of the world’s leading distributors of promotional products including company pens, pencils, sticky notes, and other specialty advertising items.

Papermate has been providing durable, elegant and sleek marketing pens and pencils for over 50 years and have proven extremely popular due to their high quality workmanship. Papermate ballpoint pens come equipped with a tungsten carbide ball that produces the most excellent writing experience, no matter how many times it has been used. Because Papermate offers a guarantee on all products, these discount pens are suitable for budgets large or small and are dependable for all occasions and writing needs.

A popular company pen utilized by marketers and individuals alike is the Write Bros stick pen, which was introduced in 1971. Today is still a favorite among those seeking greater brand exposure and individuals looking to commemorate weddings, reunions and other special events. The Papermate Write Bros. Stick Pen is great for personalization as it is available in 60 different color combinations. These personalized pens are colorful, traveling billboards for your logo, artwork or text message. Available at PENSRUS at a discounted price when ordered in bulk, this is one imprinted pen, which fits any budget.

 

Another popular pen now available at a cheaper price is the Papermate TriEdge ink pen. With three imprintable sides, advertisers can market their message awareness by repeating the same message on all thee sides for impact, or can choose different messages for each location in order to communication more with their customers.

As with all business pens right now, PENSRUS does not charge an imprint, setup or artwork fee, and for a limited time is offering free ground shipping on all promotional pens ordered from the PENSRUS web site.

PENSRUS Pens Customized Promotional Tradeshow Line with BIC

August 28th, 2012 | Comments Off | Posted in Uncategorized

PENSRUS, a leading source for all marketing pens, advertising pens, and promotional products, has announced today the introduction of new BIC writing instruments tailored for those who take part in tradeshows and giveaways throughout the country. These special logo pens are perfect for every exhibitor’s needs including, garnering attention to their booth from the public, getting their message across, and providing potential customers with a top quality imprinted pen that will be used for years.

Tradeshows often include up to thousands of exhibitors at their events, and studies show that tradeshow attendance numbers are steadily climbing.  A free promotional pen is an excellent way for exhibitors who wish to not just connect with potential clients, but to stand out from the other booths at the event. Each tradeshow attendee who approaches a booth to take away free business pens provides that company with a window of opportunity to talk to them and possibly do business together.

A marketing pen is a cost-effective and efficient method for a company’s team to get their name out into the public in a manner that won’t break the bank. Personalized pens are often placed on the booth’s display table, handed out to passing by visitors, and can be included in gift bags.

PENSRUS is proud to offer a line of affordable BIC logo pens including the BIC Round Stic, BIC Grip Roller and BIC Clic Stic. Priced as low as $0.24 per unit, these BIC pens can fit into any company’s advertising budget.

Available in a multitude of colorful designs, each logo pen is completely customizable to get one’s message across. Imprinting of logos and hotel information is available in up to 28 different ink colors.

PENSRUS is now offering free ground shipping on all imprinted pens, along with free setup and free imprinting.

For more information on tradeshow pens from PENSRUS, please visit PENSRUS.com.

PENSRUS Pens ‘Back to School’ Sale on All Personalized Pencils

August 20th, 2012 | Comments Off | Posted in Uncategorized

Summer is coming close to ending, which can mean only one thing-PENSRUS is back with their Back To School Sale on custom logo pencils, personalized pencils, and ever-popular BIC pencils. PENSRUS, which has been in the promotional products business for over 50 years, has helped thousands of companies world-wide achieve greater branding and advertising potential through the use of personalized pens and pencils, as well as custom notebooks, mouse pads, and more.

PENSRUS customers looking to catch widespread attention with a logo pen that sparkles and shines should look no further than the Foiled Foreman pencil from the PENSRUS Originals line. Available in fourteen sparkle, metallic, foiled, and swirl colors, these attention grabbing imprinted pencils are great giveaways marketers can implement into their advertising plan. Children, students, and adults alike will all want to use these promotional products in the classroom, during homework, or for recreational use. Now priced at just $0.28 a unit, every business owner hoping to improve business can afford these personalized pencils complete with five lines of imprinting options to include name, address, contact information and logo.

Another great deal PENSRUS is offering on back to school pencils are the Best Pencil Value logo pencils from BIC. The Best Pencil Value pencil is perfect for small businesses and retailers who are looking to get their name out there without spending a fortune on advertising efforts. Great as giveaways to students returning to school this fall, these imprinted pencils can bear a company logo and message to return to your store for their every needs. At new low prices of $0.14 a unit, advertising to a target audience has never been so inexpensive.

“Every year, we look forward to the PENSRUS ‘Back to School Sale’ and this week we are happy to spotlight our wide selection of logo pencils,” comments PENSRUS CEO Henry Morgan. “Custom logo pencils are great tools for back to school as they can be used in a variety of school subjects and we hope PENSRUS customers take advantage of our drastically slashed prices.”

New customers to the PENSRUS site, as well as valued returning customers can both benefit from the slash of prices on the PENSRUS ‘Back to School’ sale on personalized pencils. For more information, and for a full listing of back to school pencils, please visit PENSRUS.com.

BIC “Go For The Gold” Promotional Pens Sale Shows Olympic Spirit By Continuing Through December at PENSRUS.com

August 14th, 2012 | Comments Off | Posted in Uncategorized

PENSRUS, a top selling distributors of imprinted and engraved pens, marketing pens, and other promotional products such as custom notebooks, mouse pads, and more, is extending their “Go for the Gold” BIC pens sale until December 31st. Though the Olympics may have just ended, all PENSRUS customers are still able to navigate to the BIC Loyalty sale page on the PENSRUS home page. By using the promotional code “BICLOYALTY” all valued customers can take advantage of additional savings on PENSRUS’ special BIC loyalty page.

The BIC 4C Four Color Pen is one marketing pen that all valued customers will see when they enter PENSRUS’ exclusive loyalty page. Complete with four different ink options, custom colors with matching trim, and priced at a new low price of $1.39 a unit when ordered in bulk, the Four Color Pem from BIC represents marketing pens of the future.

The BIC 4C, with their “four pens in one” mentality have proven to be brilliant advertising tools for customers in all areas of expertise including, financing, banking, law, and hospitality. These imprinted business pens & personalized promotional products come in a wide assortment of colors to suit the tastes of a wide spectrum of clients. These logo pens are ideal, as your logo imprinted upon them is sure to catch the eye of the audience receiving it.

When customers enter “BICLOYALTY” on the PENSRUS homepage, they will find a wide array of promotional pens, advertising pens, and custom logo pens from the number one brand in America, BIC. Many of these discount pens have been made available specifically during the Olympics and will bear the motto, “Go for the Gold!” These personalized products are special editions and will be loved and utilized by loyal customers, potential clients, and even employees when given out as gifts.

For more information, and for a full selection of BIC loyalty Olympic pens, please visit PENSRUS.com and enter in the promotional code “BICLOYALTY” in the promo box on the left.

PENSRUS Extends BIC Olympic ‘Loyalty Sale’ on Marketing Pens

August 13th, 2012 | Comments Off | Posted in Uncategorized

PENSRUS, one of nation’s top selling distributors of personalized pens, advertising pens, and other promotional product such as custom notebooks, mouse pads, and more, is extending their “Go for the Gold” promotional products sale until the end of this week. Though the Olympics may have just ended, all PENSRUS customers are still able to navigate to the Bic Loyalty sale page on the PENSRUS home page. By using the promotional code, “BICLOYALTY”, all valued customers can take advantage of additional savings on PENSRUS’ special BIC loyalty page.

The BIC Tri Stic is one marketing pen that all valued customers will see when they enter PENSRUS’ exclusive loyalty page. Complete with three imprinting sides, custom colors with matching trim, and priced at a new low price of $0.37 a unit when ordered in bulk, the Tri Stic from BIC represents advertising pens of the future.

The Bic Tri Stic pens, with their colorful design and tri-edge finish make for brilliant personalized promotional products, no matter if you’re targeting customers in finances, banking, law, or hospitality. These imprinted business pens & personalized promotional products come in a wide assortment of colors to suit the tastes of a wide spectrum of clients. These logo pens are ideal your logo imprinted upon them as they are sure to catch the eye of the audience receiving it.

When customers enter “BICLOYALTY” on the PENSRUS homepage, they will find a wide array of promotional pens, advertising pens, and custom logo pens from the number one brand in America, BIC. Many of these discount pens have been made available specifically during the Olympics and will bear the motto, “Go for the Gold!” These personalized products are special editions and will be loved and utilized by loyal customers, potential clients, and even employees when given out as gifts.

For more information, and for a full selection of BIC loyalty Olympic pens, please

PENSRUS goes for the Gold with the BIC Gold Grip Imprinted Roller Pens

August 1st, 2012 | Comments Off | Posted in Uncategorized

PENSRUS, a top-selling distributor of custom advertising tools including business pens, custom logo pens and pencils, along with personalized notebooks, mouse pads, and more, is hosting BIC’s “Go for the Gold” Olympic sale with a promotional code from on all new BIC custom logo pens. By entering the code, “BICLOYALTY”, all PENSRUS customers can take advantage of even more savings on the separate BIC loyalty page.

The BIC Grip Roller Gold is one innovative imprinted pen that customers will see when they enter PENSRUS’ exclusive loyalty page. The BIC Grip Roller Gold is an office staple anyone would appreciate, as it comes complete with a textured, black rubber grip and fast-drying ink for clean precise writing. During the Olympics, this marketing pen is priced at a new low price of $0.64 a unit when ordered in bulk.

Let your customers know you’re thinking about them by sending them these custom imprinted promotional pens and make it easy for customers to hold onto your message, by giving them this classic removable-cap pen with textured rubber grip, complete with a 2-piece roller with gold-plated clip.

The Bic Grip Roller Gold pens, with their classic design and gold clip, make for exceptional advertising pens, especially if you’re targeting a professional audience. These imprinted business pens come in a wide variety of colors and imprint options, suitable for upscale clients. These personalized pens often catch the eye of the audience receiving it.

“These customizable pens are special editions and have been made available specifically during the Olympics,” comments PENSRUS CEO Henry Morgan. “With the BIC loyalty sale, customers will find an array of exciting marketing  pens at lower prices from BIC, simply by entering ‘BICLOYALTY’ in the promo box on the PENSRUS website.”

For more information, and for a full selection of BIC loyalty Olympic pens, please visit PENSRUS.com and enter in the promotional code, “BICLOYALTY” in the promo box on the left.

PENSRUS, a top-selling distributor of custom advertising tools including business pens, custom logo pens and pencils, along with personalized notebooks, mouse pads, and more, is hosting BIC’s “Go for the Gold” Olympic sale with a promotional code from on all new BIC custom logo pens. By entering the code, “BICLOYALTY”, all PENSRUS customers can take advantage of even more savings on the separate BIC loyalty page.

The BIC Grip Roller Gold is one innovative imprinted pen that customers will see when they enter PENSRUS’ exclusive loyalty page. The BIC Grip Roller Gold is an office staple anyone would appreciate, as it comes complete with a textured, black rubber grip and fast-drying ink for clean precise writing. During the Olympics, this marketing pen is priced at a new low price of $0.64 a unit when ordered in bulk.

Let your customers know you’re thinking about them by sending them these custom imprinted promotional pens and make it easy for customers to hold onto your message, by giving them this classic removable-cap pen with textured rubber grip, complete with a 2-piece roller with gold-plated clip.

The Bic Grip Roller Gold pens, with their classic design and gold clip, make for exceptional advertising pens, especially if you’re targeting a professional audience. These imprinted business pens come in a wide variety of colors and imprint options, suitable for upscale clients. These personalized pens often catch the eye of the audience receiving it.

“These customizable pens are special editions and have been made available specifically during the Olympics,” comments PENSRUS CEO Henry Morgan. “With the BIC loyalty sale, customers will find an array of exciting marketing  pens at lower prices from BIC, simply by entering ‘BICLOYALTY’ in the promo box on the PENSRUS website.”

For more information, and for a full selection of BIC loyalty Olympic pens, please visit PENSRUS.com and enter in the promotional code, “BICLOYALTY” in the promo box on the left.

BIC Pens Olympic ‘Loyalty Sale’ on Advertising Pens at PENSRUS.com

July 30th, 2012 | Comments Off | Posted in Uncategorized

PENSRUS, a leading distributor of custom pens, personalized products, promotional pencils, and other advertising tools,  is encouraging all customers to “Go for the Gold” this Olympic season with a promo code from BIC on all new BIC promotional pens. With the promotional code, “BICLOYALTY”, all valued customers can take advantage of additional savings on PENSRUS’ special BIC loyalty page.

The BIC Pivo Gold is one logo pen that valued customers will see when they enter PENSRUS’ exclusive loyalty page. Complete with a gold toned ring, multiple areas for imprinting upon, and priced at a new low price of $0.50 a unit when ordered in bulk, the Pivo Gold from BIC is one marketing pen that offers a new twist in advertising.

The sleek and slim profile is one unlike you’ve ever felt before, and the smooth twist action adds a touch of elegance not usually found in pens in this budget. The added gold ring ups the touch of elegance even further, making these promotional pens the ideal vehicle for your message.

The Bic Pivo Gold pens, with their colorful design and gold rimmed finish make for brilliant personalized promotional products, especially if you’re targeting a younger, more vibrant audience. These imprinted business pens & personalized promotional products come in a whole host of colors to suit the tastes of a wide spectrum of clients. These promotional items are ideal your logo imprinted upon them as they are sure to catch the eye of the audience receiving it.

When customers enter “BICLOYALTY” on the PENSRUS homepage, they will find a wide array of promotional pens, advertising pens, and custom logo pens from the number one brand in America, BIC. Many of these marketing pens have been made available specifically during the Olympics and will bear the motto, “Go for the Gold!” These personalized products are special editions and will be loved and utilized by loyal customers, potential clients, and even employees when given out as gifts.

For more information, and for a full selection of BIC loyalty Olympic pens, please visit PENSRUS.com and enter in the promotional code, “BICLOYALTY” in the promo box on the left.

BIC Grip Roller Promotional Pens on Sale Now at PENSRUS

July 25th, 2012 | Comments Off | Posted in Uncategorized

PENSRUS is pleased to announce a sale on the BIC Grip Roller pen, which is one of the most popular logo pens from the makers of BIC. PENRUS, a mainstay in the promotional products business for over 50 years, is offering the BIC Grip Roller pen in nine new colors and multiple imprinting options.

This imprinted pen comes with a nickel-plated clip and a comfortable gripping section guaranteeing the most comfortable write. These marketing pens are of the highest quality with customers nationwide ranking it as number one. Business pens have consistently been a favorite giveaway among customers, and the BIC Roller Grip is no exception. Priced as low as $0.59 a unit when ordered in bulk, PENSRUS customers can enjoy this new low price along with free ground shipping, for a limited time.

Personalized BIC pens are among the most effective marketing tools one can implement, enhancing brand recognition while ensuring customers remember a company’s name and contact information. Promotional pens make great advertising tools for any company, large or small. Not matter what one’s business is, clients will most definitely require pens when utilizing your service or products. PENSRUS is making it easy with, customizable pens with a company name, logo, and contact information imprinted upon it. This way, one’s company is always being advertised.

Marketing pens are not only a promotional tool, but are also appreciated by customers due to their usefulness and practicality. For more information on the BIC Grip Roller Pen, as well as other business pens suitable for your advertising needs, please visit PENSRUS.com.

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