| Subcribe via RSS

Why Bic Promo Pens?

May 30th, 2013 | Comments Off | Posted in Marketing, Promotional Pens

Choose Bic Promo Pens and Stand Out From the Crowd


Bic Promo pens are the number one promotional gift for a reason. They are portable, useful and easy to imprint. They are the perfect advertising method for businesses and budgets of all sizes. The only question is how can you make your promotional pen stand out from the crowd and ensure that your message is noticed? Bic promotional pens are the perfect choice and will make sure that your pen is not only used but commented on.

Bic has spent years working on their brand to make sure that when people think of pens they think Bic. It is a brand with a big budget and an amazing reputation for quality when it comes to writing instruments.

To get the most value from your advertising and promotional budget you want to ensure that you are providing a useful, highly viewed and extremely high quality gift. A Bic pen will promote to the professional image of your company as you are providing a quality gift.

When choosing a promotional pen to provide to customers and clients, past, present or future, it is important to choose a brand name. A brand name that the recipient already knows and trusts ensures that you will have chosen a top class product. This is because the recipient will be able to immediately identify the Bic brand and the commitment of the Bic brand to manufacturing a quality writing instrument.

Bic have been manufacturing pens for over 50 years. Over time they have created a brand that is known and trusted throughout the world. Their brand speaks to users about quality and reliability. Bic is a brand that is trusted.

Promotional pens are the most commonly used gift. People accept them and use them frequently. Ensure that your business is branded as one that is professional and quality; choose Bic promotional pens.

They have spent thousands of dollars investing in the latest technology for their pen manufacturing. Bic ensures that not only does the ink flow smoothly but that the design of the pens is ergonomic ensuring a range of pens that are comfortable to hold and use.

Whether you have the budget to use a wide range of promotional items or the budget to choose just one, choose Bic promotional pens as part of your advertising strategy. Your gift will ensure that your brand is recognised as one of quality and professionalism. Add your business details and watch your Bic promotional pens effortlessly sell your brand.

Tags: , , , , , , , ,

Promo Items Make Great Wedding Favors

May 30th, 2013 | Comments Off | Posted in Personalized Gifts, Personalized Party Favors

Why Use a Promotional Item as Wedding Favors?


Promo items can make a terrific, budget friendly addition to your wedding reception. Your wedding is one of the most important days of your life. You will want to enjoy the ceremony, the whole day and the memories that last the rest of your lives. Your families, friends and other guests will have memories of your day that they will want to treasure as well. To help you will want to provide favors for the guests to take home. Promotional items make the perfect gift .


Promotional items are available to suit all budgets, even the smallest. Weddings are not cheap, even those on a strict budget, so choosing a sensibly priced wedding favor is crucial. This is even more crucial when you consider that the gift will be given to each guest.


Once you have chosen the gift you wish to give to your guests it is important that you know that the item will be available in the quantities you require. Promotional gifts are available in a range of quantities and the company will ensure that you get the number you require as quickly as possible.


One of the main benefits of choosing a promotional item as a wedding favor is the fact that it is designed to be personalized. The imprinting will be done quickly, efficiently and to a very high standard.

Items suitable for wedding favors are generally available in a wide range of colors. The imprinting can be done in different colors, often with illustrations as well as words. Choose an image that is suitable for weddings and then decide on the wording that you want on the gift.

Suitable wording is the names of the bride and groom together with the wedding date. Many couples also had an inspirational message or a simple, ‘Thank you!’


If you are concerned about the environment then you will find that there are a wide range of items made from recycled materials. The recycled items are created to the same high standard as the other promotional items. Your guests will appreciate the gift as well as the fact that you are genuinely concerned about the environment.


You want to choose an item that will last. Not just because you want to feel that your money was well spent. It is important that your wedding favor is a gift that keeps on giving in terms of use. Each time the gift is used the memories of your happy day will flood back creating happiness in the user.

Choosing a promotional item as wedding favors to celebrate your special day makes more than economic sense. Well-chosen wedding favors provide memories and discussion points for the recipient for years to come. You will have a choice of items, colors, styles and personalization options. Ordering is simple and quick ensuring that this part of the wedding preparations is stress free. The fact that you chose a promotional item will ensure that you have a quality, personalized item to provide to each guest and that the memory of your special day will be happily remembered for many years to come.

Tags: , , , , , ,

Bic Promotional Pens Promote Best

May 30th, 2013 | Comments Off | Posted in Marketing, Promotional Pens

The Top 4 Reasons to Choose Bic Promotional Pens to Promote Your Brand


imprinted bic clic stic pensWhen thinking about promotional products the first item to come to mind is generally a pen. Bic promotional pens are the most frequently used giveaway item in the world. This is because they are inexpensive and they are always appreciated. Advertising budgets of all sizes can accommodate the use of pens as a promotional and advertising tool.

While choosing to use a pen as an advertising tool seems like a clear cut decision, choosing the right pen might not be as clear cut. To optimized your marketing budget, it is important to choose a pen that will stand out; a pen that will be more than just a free gift.


There are four main reasons why Bic promotional pens should be your pen of choice.

Bic is Eco-friendly

Environmental and green matters are a hot topic. The use of eco-friendly Bic pens will resonate with the recipients. Your brand will be associated with quality and responsibility. The eco-friendly pens produced by Bic are manufactured using recycled materials.

Bic is Quality

If promotional pens are the most frequently used promotional item then you can be sure that the audience you are trying to reach will have experienced promotional pens across the quality range. No one thinks well of the company that gave them a pen that did not work.

Providing a Bic pen ensures that your business is remembered for providing a quality pen that works at each use. Bic has spent thousands of dollars to develop pens that are reliable, comfortable to hold and that have smooth flowing ink.

Each time your pen is used the user and anyone with them will recognise the Bic brand and see your advertising message. Your brand will become stronger as the pen will be frequently used due its reliability and professional appearance.

Bic is Long-lasting

Bic pens are built to last. The ink is designed to flow smoothly from the first use to its very last. The Bic brand is synonymous with quality and reliability. The fact that the Bic promotional pen your business provided actually lasts longer than cheaper and inferior pens will mean that you get more exposure. Your advertising revenue goes further as your message and brand is visible for longer.

Bic is Cost effective

There is a wide range of Bic pens to choose from and budgets of all sizes can be accommodated. The longevity of the Bic pens will ensure that your advertising budget is effectively used and that the pen and your business details are visible for longer.

While you want to use your promotional pen to advertise your brand, location and message, you also want the recipient and anyone else who sees your gift, to realise that your brand and business is professional and committed to quality. The superiority of your gift over other pens that the recipient has received, and the connection it creates in the mind of the recipient is crucial to the return you receive on your advertising spend. Your taste in promotional gifts will strengthen the perception of your brand and its services or products and Bic promotional pens are the right choice every time.


Tags: , , , , , ,

Branded Promotional USB Sticks

May 19th, 2013 | Comments Off | Posted in Marketing, Promotional Products

Branded Promotional USB Sticks Are the Perfect

Promotional Item for Photography Businesses


branded_usb_sticksA branded promotional USB stick is the perfect promotional item for a photography business to use in terms of marketing, branding and creating customer loyalty. Modern businesses need to be efficient in all areas including marketing. It is also important to consider environmental factors by ensuring that products and policies include environmental awareness. These can be critical for photography businesses, especially smaller ones.

Efficiency in processes and procedures can lead to greater output, higher sales and increased income. This is something that all businesses strive to achieve. Using a branded promotional USB stick for delivering photographic proofs or final images is an extremely efficient method. The images are all stored in one place and delivered at the same time. The use of the USB stick will also provide ease of use to the customer.

A branded promotional item such as a USB stick makes an ideal ‘carrot’ to hook a new customer. Smart photography businesses use them as a gift for booking a photo shoot. USB sticks are valued by all computer users due to their size, high storage capacity and the fact that they are portable.

The use of the promotional USB stick branded with the photography company’s details not only ensures that it is effective advertising, it also promotes an environmentally friendly message to clients. USB sticks are re-usable; by the recipient and by anyone that they may pass the USB stick to. Providing a reusable media to customers will be appreciated. They will recognize and respect your company’s awareness of environmental issues as well as not wasting consumables such as ink or photographic paper.

Another advantage of using the promotional USB stick is reduced postage and packaging costs. Packets of printed proofs or photographs can weigh a significant amount. A USB stick is small and light requiring less packaging and incurring a lower postage rate.

Many photography businesses, large and small, now use branded promotional USB sticks as part of their marketing strategy to help increase awareness and business. These promotional items are also a great way to show a respect for the environment which will be admired by many customers and potential customers.

Tags: , , , ,

Spread the Word With Promotional Items

May 19th, 2013 | Comments Off | Posted in Marketing, Promotional Products, Public Relations

Promotional Items Raise Awareness About Important Issues and Spread the Word


Using promotional items to raise awareness around important issues and causes that your business supports can help to spread the word and increase commitment. Many companies have important issues that they feel are important to support. These may be charities that require fundraising or important issues such as health or safety concerns.

While the charity or concern will be a part of a long-term plan, companies very often have a time of central focus such as a day or week. This is to ensure that the topic is put in front of all employees and is highly promoted. Oftentimes this will involve additional promotion on the website, in store as well as in the press.

Many companies will kick-start such an important campaign by spreading the news and associated messages through handing out newsletters, leaflets and gifts. The gifts will be chosen from promotional items that have been imprinted with information about both the cause and the company.

By ensuring that the cause is imprinted on the item, recognition of the charity or concern will occur each time the item is seen or used. Featuring the company logo at a minimum will provide a focus for gratitude in the recipient. By providing a useful gift the recipient will feel a sense of gratitude and this is valuable in terms of the employee/employer relationship.

An example of a suitable message for inclusion on the item is, ‘XYZ Co supports cancer research.’

Promotional Items that are eminently suitable for this type of use are water bottles, pens, mugs, coasters and USB sticks. These are all very useful to the recipient and highly visual items through their usage.

Once your cause has been announced, consider holding a day annually where you promote the cause and ensure it is a center of focus for all staff as well as a hot topic for discussion. The day could involve speakers, booths and games. The speakers can ensure that the central message of your charity or cause is put across to all staff. Having booths from the charity or cause as well as a company one increases the opportunity to spread the word as well as to brand your company as caring.

Fliers, fridge magnets, notepads and pens handed out at the booths will also provide another way to promote the message and increase your brand awareness. Ensure that the press have been contacted to help the spread word further afield.

If your good cause has a safety focus then you could consider the following promotional items: a carabiner key holder or a tire gauge. Another useful safety item that has a decent imprint area is an ice scraper.

If your company is amongst the many that decide to support a charity or good cause then promotional items can help. By choosing wisely you can use them to promote the cause and raise brand awareness at the same time.

Tags: , , , , ,

Marketing With Promotional Items

May 7th, 2013 | Comments Off | Posted in Marketing, Promotional Products

The Secret to Marketing with

Promotional Items

Marketing Strategy ConceptFor many businesses the traditional forms of advertising may be too expensive. Traditional advertising methods include radio, television and print. For these businesses it is important to find a cost effective advertising method that provides a significant return on their investment.

One such medium is the use of promotional items. With a diverse number of items available for businesses to choose from it is no wonder that this is a highly successful advertising method.

Businesses can distribute free promotional items to existing and potential customers and clients. The items chosen will be imprinted with the logo and contact details.

Case studies have shown the successful implementation in this advertising strategy for businesses in a range of industries. Additionally, the affordability of this advertising and marketing strategy ensures that all budgets are catered for.

In terms of advertising effectiveness, the use of free promotional items has been shown to be more effective than the traditional advertising methods. This is due to the fact that they strengthen recognition of the brand and the familiarity with the company for the recipient.

Indeed, the use of free promotional items such as pens, notepads and coffee cups allows the company to strengthen ties with the recipient. This is because they will feel a sense of gratitude. This in turn can engender a sense of reciprocity. Positive emotions are very powerful marketing tools.

The secret to marketing with promotional items is to engender gratitude in the recipient. Judicious promotional item choice is a key element in the successful implementation of this type of marketing.

Successful promotional items should:

  • Create the sensation of gratitude
  • Offer value to the recipient
  • Be useful

Attractiveness, quality and color can all be important factors in the item choice. Offering a choice of colors that recipients can choose from can be worthwhile. This is because it will allow the recipient to feel more involved in the process, and an increased emotional attachment to the gift they receive. Ensuring that the items chosen meet these requirements will make sure that the return on investment is both significant and worthwhile.

Tags: , , , , ,

Promotional Items are Great for Church Fundraising

May 7th, 2013 | Comments Off | Posted in Promotional Products, Public Relations

Church Bake Sale Fundraising

Using Promotional Items


promo item church bake saleBake sales are a popular fund raisers for churches and promotional items can help increase revenues and spread the word about upcoming events and other sales. The church members will have a plethora of delicious recipes that they can use to create a vast array of baked goods to sell. Indeed many of the recipes will be those treasured, used and handed down through generations of their family.

Bake sales can be used to raise funds for the church buildings and repairs. They are also a fantastic way to increase awareness and raise funds for church groups, both adult and youth.

Promotional items that are suitable for use in bake sales are customized jar openers for canned goods and tote bags. These promotional items can be imprinted with the church name, phone number and address or website, along with a nice scripture or quote.

Adding in some extra promotional items beforehand can both ensure that the community is aware of the cause and the forthcoming bake sale. Items that can promote the forthcoming sale are fridge magnets, pens and key chains, to name a few.

For a successful bake sale it is important to ensure that all helpers meet at least once to discuss organization, pricing and how the sale will be run. Although the purpose of the bake sale will more than likely be to raise funds, it is important to remember that it is an ideal opportunity to raise awareness of the church. Hopefully, the bake sale will also help generate new members for the church and its associated groups.

One promotional items that is great for such events is the customized t-shirt. Provide the bake sale helpers with t-shirts to wear on the day of the sale; this will ensure that everyone knows who is “staff”. It will also provide an additional awareness raising method. The t-shirts should have contact details as well as an attractive design or catchy slogan; this will catch the eye and ensure that they are noticed.

As well as having stalls for selling canned goods and other edible treats, a table for drink refreshments is always a good idea. It might not occur to some that an imprinted table cloth or banner is a great promotional item, but it is. Another important fundraising and awareness tool is a table to sell other promotional items that are available. These could include baseball caps, bags, pens, water bottles, travel mugs, mouse pads and calendars; all useful items. By remembering to include an opportunity to purchase other promotional items, the potential to raise funds, awareness and membership is increased.

Bake sales are a very popular fundraising method. There are excellent opportunities to use both existing promotional items held in stock at the church, as well as bake sale related items. Regardless of which items are used it is important to remember to include contact details on each promotional item used.

Tags: , , , , , , ,

T-Shirts Make Perfect Promotional Items

April 22nd, 2013 | Comments Off | Posted in Public Relations

Churches and Religious Groups

use Promotional Items too!


Branded Promotional T-shirtsT-shirts are the perfect promotional item for churches due to their customizable nature. Churches use fund raising to earn money to pay for repairs, running costs and youth trips. However, they also need to promote their faith and raise awareness of the activities they undertake.

With togetherness at the heart of the church, using customized t-shirts will promote the sense of fellowship and belonging. These are ideal for coffee mornings, church groups, outings, retreats and fund raisers.

For churches that run youth groups, they are perfect for ensuring that young people see the church members in the wider community. The members will be able to promote the different activities that are available to young people without having to ‘preach’.

Customized t-shirts worn by church members identify their faith and commitment to the people they cross paths with on a day-to-day basis. One local church group raised awareness of their early childhood ministry by having its members wear t-shirts. They had used the logo on the front with the name of the group. On the reverse they had the name of the church and a contact number. They noticed a significant rise in inquiries, participants and donations.

Easy identification of church members not only increases visibility, it also increases the likelihood that passers-by will feel comfortable enough to approach them. Many church members find that this approach works really well as a conversation starter.

Targeting the design and messages used on the t-shirts is essential when trying to reach different groups; including those of different ages. Youth groups will require catchier slogans and images that relate to their lifestyle and needs.

Using customized t-shirts to raise funds is very popular with Christian churches. The members of the church like to purchase and wear them as an expression of their faith, commitment and membership of the Church. It increases their sense of belonging and fellowship.

T-shirts are perfect promotional items for churches as they have a large area for customization. By using t-shirts as an expression of fellowship and faith, the word is spread to the wider community. It enables potential members to connect with the church and to become a member. As t-shirts are modern apparel worn by all ages they will have wide appeal. Whether used for fundraising or spreading the word they are the perfect investment.

Tags: , , ,

Promotional Pens Increase Revenue

April 20th, 2013 | Comments Off | Posted in Promotional Pens

Promotional Pens Increase Revenue by Locking in Loyalty

Many companies use promotional pens as they are relatively low cost items, easily distributed and useful to recipients. Most businesses find that the promotional pen is a useful means of gaining loyalty in their customer base, thereby increasing revenue in the future.

So how can a promotional pen become a customer loyalty and revenue-inducing magnet?

Promotional pen variety is one key way to achieve loyalty. Through the use of pens in different colors and styles, customers will actually be happy to keep receiving pens as gifts.

The branding businesses place on company promotional pens is crucial. Ensure that the company name and logo, as well as contact details, are on the pen. The recipient is often not the only person to use or see the pen. Reminding the user of the company each time they use it is powerful advertising for the company.

Provide promotional pens as gifts to potential customers, as well as current ones. Of course different pens and varieties can be used for each type of customer.

Using something as simple and essential as a promotional pen is an effective strategy for advertising the company. The fact that a pen is an essential item used by people every day ensures that each time the pen is used they are exposed to the brand. The fact that the pen was given as a gift, either for considering becoming a customer or, for being a customer, will induce feelings of reciprocity. It will be more likely that they will think of the company when looking for that particular service.

Providing a gift to customers shows them that their business is appreciated and valued. While generally not of high monetary value in and of itself, a pen is a valuable item in terms of its use. By providing such a thoughtful and useful tool the recipient is given the sense that they are of value to the company. Their feelings of goodwill will encourage them to continue to do business with the company, thereby increasing revenue.

Tags: , , , ,

Crush It With Promotional Items and Social Media

April 18th, 2013 | Comments Off | Posted in Marketing, Public Relations

Promotional Items + Social Media =

Brand Recognition and Sales


Using promotional items with social media has become a prominent marketing strategy in today’s world of digital marketing because promotional items can boost social media success by motivating people to become fans or followers, as well as to opt in to your emails or newsletters.

Businesses with a keen sense of marketing understand the need for a good social media strategy. Indeed, many will employ a social media manager who not only manages the various platforms but also helps identify opportunities for marketing within them.

In a recent survey, 37 percent of respondents admitted that they ‘liked’ brands on Facebook due to free promotional items. 43 percent of respondents admitted that they had begun to follow a brand on Twitter due to the fact that they had been offered a free gift. Having a brand page on Facebook and Twitter is therefore a key component in marketing that should not be missed.

The investment in low cost, yet useful and well made promotional items can get you significant returns on your social media marketing efforts.

Choosing a promotional item that will appeal to the widest demographic is essential. Having a gift with universal appeal will ensure that the chance of gaining more followers and fans is increased. It will also increase the likelihood of people sharing the giveaway message.

Some popular promotional items are things like tote bags, key ring flashlights, jar openers, USB thumb drives, and water bottles because they are useful; if you look you can find an array of useful items in every price range.  Most promotional items offer a large imprint area for branding purposes and they are lightweight and easily packaged for mailing.

The use of social media in conjunction with promotional items is a key way for companies, and organizations, to expand their reach and target new leads and customers. By running giveaways of promotional items in turn for ‘likes’, follows or opt ins, companies can boost their brand exposure because in social media, people always want to share.



Tags: , , , ,
Visit Us On TwitterVisit Us On FacebookVisit Us On Google PlusVisit Us On Pinterest