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Why Bic Promo Pens?

May 30th, 2013 | Comments Off | Posted in Marketing, Promotional Pens

Choose Bic Promo Pens and Stand Out From the Crowd


Bic Promo pens are the number one promotional gift for a reason. They are portable, useful and easy to imprint. They are the perfect advertising method for businesses and budgets of all sizes. The only question is how can you make your promotional pen stand out from the crowd and ensure that your message is noticed? Bic promotional pens are the perfect choice and will make sure that your pen is not only used but commented on.

Bic has spent years working on their brand to make sure that when people think of pens they think Bic. It is a brand with a big budget and an amazing reputation for quality when it comes to writing instruments.

To get the most value from your advertising and promotional budget you want to ensure that you are providing a useful, highly viewed and extremely high quality gift. A Bic pen will promote to the professional image of your company as you are providing a quality gift.

When choosing a promotional pen to provide to customers and clients, past, present or future, it is important to choose a brand name. A brand name that the recipient already knows and trusts ensures that you will have chosen a top class product. This is because the recipient will be able to immediately identify the Bic brand and the commitment of the Bic brand to manufacturing a quality writing instrument.

Bic have been manufacturing pens for over 50 years. Over time they have created a brand that is known and trusted throughout the world. Their brand speaks to users about quality and reliability. Bic is a brand that is trusted.

Promotional pens are the most commonly used gift. People accept them and use them frequently. Ensure that your business is branded as one that is professional and quality; choose Bic promotional pens.

They have spent thousands of dollars investing in the latest technology for their pen manufacturing. Bic ensures that not only does the ink flow smoothly but that the design of the pens is ergonomic ensuring a range of pens that are comfortable to hold and use.

Whether you have the budget to use a wide range of promotional items or the budget to choose just one, choose Bic promotional pens as part of your advertising strategy. Your gift will ensure that your brand is recognised as one of quality and professionalism. Add your business details and watch your Bic promotional pens effortlessly sell your brand.

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Branded Promotional USB Sticks

May 19th, 2013 | Comments Off | Posted in Marketing, Promotional Products

Branded Promotional USB Sticks Are the Perfect

Promotional Item for Photography Businesses


branded_usb_sticksA branded promotional USB stick is the perfect promotional item for a photography business to use in terms of marketing, branding and creating customer loyalty. Modern businesses need to be efficient in all areas including marketing. It is also important to consider environmental factors by ensuring that products and policies include environmental awareness. These can be critical for photography businesses, especially smaller ones.

Efficiency in processes and procedures can lead to greater output, higher sales and increased income. This is something that all businesses strive to achieve. Using a branded promotional USB stick for delivering photographic proofs or final images is an extremely efficient method. The images are all stored in one place and delivered at the same time. The use of the USB stick will also provide ease of use to the customer.

A branded promotional item such as a USB stick makes an ideal ‘carrot’ to hook a new customer. Smart photography businesses use them as a gift for booking a photo shoot. USB sticks are valued by all computer users due to their size, high storage capacity and the fact that they are portable.

The use of the promotional USB stick branded with the photography company’s details not only ensures that it is effective advertising, it also promotes an environmentally friendly message to clients. USB sticks are re-usable; by the recipient and by anyone that they may pass the USB stick to. Providing a reusable media to customers will be appreciated. They will recognize and respect your company’s awareness of environmental issues as well as not wasting consumables such as ink or photographic paper.

Another advantage of using the promotional USB stick is reduced postage and packaging costs. Packets of printed proofs or photographs can weigh a significant amount. A USB stick is small and light requiring less packaging and incurring a lower postage rate.

Many photography businesses, large and small, now use branded promotional USB sticks as part of their marketing strategy to help increase awareness and business. These promotional items are also a great way to show a respect for the environment which will be admired by many customers and potential customers.

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Spread the Word With Promotional Items

May 19th, 2013 | Comments Off | Posted in Marketing, Promotional Products, Public Relations

Promotional Items Raise Awareness About Important Issues and Spread the Word


Using promotional items to raise awareness around important issues and causes that your business supports can help to spread the word and increase commitment. Many companies have important issues that they feel are important to support. These may be charities that require fundraising or important issues such as health or safety concerns.

While the charity or concern will be a part of a long-term plan, companies very often have a time of central focus such as a day or week. This is to ensure that the topic is put in front of all employees and is highly promoted. Oftentimes this will involve additional promotion on the website, in store as well as in the press.

Many companies will kick-start such an important campaign by spreading the news and associated messages through handing out newsletters, leaflets and gifts. The gifts will be chosen from promotional items that have been imprinted with information about both the cause and the company.

By ensuring that the cause is imprinted on the item, recognition of the charity or concern will occur each time the item is seen or used. Featuring the company logo at a minimum will provide a focus for gratitude in the recipient. By providing a useful gift the recipient will feel a sense of gratitude and this is valuable in terms of the employee/employer relationship.

An example of a suitable message for inclusion on the item is, ‘XYZ Co supports cancer research.’

Promotional Items that are eminently suitable for this type of use are water bottles, pens, mugs, coasters and USB sticks. These are all very useful to the recipient and highly visual items through their usage.

Once your cause has been announced, consider holding a day annually where you promote the cause and ensure it is a center of focus for all staff as well as a hot topic for discussion. The day could involve speakers, booths and games. The speakers can ensure that the central message of your charity or cause is put across to all staff. Having booths from the charity or cause as well as a company one increases the opportunity to spread the word as well as to brand your company as caring.

Fliers, fridge magnets, notepads and pens handed out at the booths will also provide another way to promote the message and increase your brand awareness. Ensure that the press have been contacted to help the spread word further afield.

If your good cause has a safety focus then you could consider the following promotional items: a carabiner key holder or a tire gauge. Another useful safety item that has a decent imprint area is an ice scraper.

If your company is amongst the many that decide to support a charity or good cause then promotional items can help. By choosing wisely you can use them to promote the cause and raise brand awareness at the same time.

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Marketing With Promotional Items

May 7th, 2013 | Comments Off | Posted in Marketing, Promotional Products

The Secret to Marketing with

Promotional Items

Marketing Strategy ConceptFor many businesses the traditional forms of advertising may be too expensive. Traditional advertising methods include radio, television and print. For these businesses it is important to find a cost effective advertising method that provides a significant return on their investment.

One such medium is the use of promotional items. With a diverse number of items available for businesses to choose from it is no wonder that this is a highly successful advertising method.

Businesses can distribute free promotional items to existing and potential customers and clients. The items chosen will be imprinted with the logo and contact details.

Case studies have shown the successful implementation in this advertising strategy for businesses in a range of industries. Additionally, the affordability of this advertising and marketing strategy ensures that all budgets are catered for.

In terms of advertising effectiveness, the use of free promotional items has been shown to be more effective than the traditional advertising methods. This is due to the fact that they strengthen recognition of the brand and the familiarity with the company for the recipient.

Indeed, the use of free promotional items such as pens, notepads and coffee cups allows the company to strengthen ties with the recipient. This is because they will feel a sense of gratitude. This in turn can engender a sense of reciprocity. Positive emotions are very powerful marketing tools.

The secret to marketing with promotional items is to engender gratitude in the recipient. Judicious promotional item choice is a key element in the successful implementation of this type of marketing.

Successful promotional items should:

  • Create the sensation of gratitude
  • Offer value to the recipient
  • Be useful

Attractiveness, quality and color can all be important factors in the item choice. Offering a choice of colors that recipients can choose from can be worthwhile. This is because it will allow the recipient to feel more involved in the process, and an increased emotional attachment to the gift they receive. Ensuring that the items chosen meet these requirements will make sure that the return on investment is both significant and worthwhile.

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T-Shirts Make Perfect Promotional Items

April 22nd, 2013 | Comments Off | Posted in Public Relations

Churches and Religious Groups

use Promotional Items too!


Branded Promotional T-shirtsT-shirts are the perfect promotional item for churches due to their customizable nature. Churches use fund raising to earn money to pay for repairs, running costs and youth trips. However, they also need to promote their faith and raise awareness of the activities they undertake.

With togetherness at the heart of the church, using customized t-shirts will promote the sense of fellowship and belonging. These are ideal for coffee mornings, church groups, outings, retreats and fund raisers.

For churches that run youth groups, they are perfect for ensuring that young people see the church members in the wider community. The members will be able to promote the different activities that are available to young people without having to ‘preach’.

Customized t-shirts worn by church members identify their faith and commitment to the people they cross paths with on a day-to-day basis. One local church group raised awareness of their early childhood ministry by having its members wear t-shirts. They had used the logo on the front with the name of the group. On the reverse they had the name of the church and a contact number. They noticed a significant rise in inquiries, participants and donations.

Easy identification of church members not only increases visibility, it also increases the likelihood that passers-by will feel comfortable enough to approach them. Many church members find that this approach works really well as a conversation starter.

Targeting the design and messages used on the t-shirts is essential when trying to reach different groups; including those of different ages. Youth groups will require catchier slogans and images that relate to their lifestyle and needs.

Using customized t-shirts to raise funds is very popular with Christian churches. The members of the church like to purchase and wear them as an expression of their faith, commitment and membership of the Church. It increases their sense of belonging and fellowship.

T-shirts are perfect promotional items for churches as they have a large area for customization. By using t-shirts as an expression of fellowship and faith, the word is spread to the wider community. It enables potential members to connect with the church and to become a member. As t-shirts are modern apparel worn by all ages they will have wide appeal. Whether used for fundraising or spreading the word they are the perfect investment.

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Promotional Pens Increase Revenue

April 20th, 2013 | Comments Off | Posted in Promotional Pens

Promotional Pens Increase Revenue by Locking in Loyalty

Many companies use promotional pens as they are relatively low cost items, easily distributed and useful to recipients. Most businesses find that the promotional pen is a useful means of gaining loyalty in their customer base, thereby increasing revenue in the future.

So how can a promotional pen become a customer loyalty and revenue-inducing magnet?

Promotional pen variety is one key way to achieve loyalty. Through the use of pens in different colors and styles, customers will actually be happy to keep receiving pens as gifts.

The branding businesses place on company promotional pens is crucial. Ensure that the company name and logo, as well as contact details, are on the pen. The recipient is often not the only person to use or see the pen. Reminding the user of the company each time they use it is powerful advertising for the company.

Provide promotional pens as gifts to potential customers, as well as current ones. Of course different pens and varieties can be used for each type of customer.

Using something as simple and essential as a promotional pen is an effective strategy for advertising the company. The fact that a pen is an essential item used by people every day ensures that each time the pen is used they are exposed to the brand. The fact that the pen was given as a gift, either for considering becoming a customer or, for being a customer, will induce feelings of reciprocity. It will be more likely that they will think of the company when looking for that particular service.

Providing a gift to customers shows them that their business is appreciated and valued. While generally not of high monetary value in and of itself, a pen is a valuable item in terms of its use. By providing such a thoughtful and useful tool the recipient is given the sense that they are of value to the company. Their feelings of goodwill will encourage them to continue to do business with the company, thereby increasing revenue.

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