School Teachers use Promotional Products
to Increase Study Efforts & it Works
When most people think of promotional products, they think of businesses trying to get their name out there by branding promo items and giving them away, but two high school teachers at a private school had a better idea for them.
Always searching for ways to increase the motivation of their students, two high school teachers in Southern California decided to use promotional products to help motivate students to study harder, do their homework, do extra credit assignments and be good citizens by offering a point system to earn customized items. Branded with the school mascot, each product was color coded according to the level of achievement; that way the award would stand out brightly, announcing to all that could see the award the student had earned. Given out on a monthly basis at the monthly assembly and pep rally, students worked hard to earn those brightly colored, coveted and useful awards.
Every student could be a winner, as awards were color coded according to accomplishment. Different awards were given out each month so that 9 in total were given through the year. The students who earned the most top awards throughout the year got a grand prize at the end.
The point system, based on 100 points each month, was awarded with certain percentages being given out for homework, test scores, attendance and good citizenship. 100 points meant a red gift, 75 meant a green one, 50 meant they got the blue prize.
Giving out mascot-imprinted products, the promotional items included pencils, pens, rulers, pocket highlighters, eraser sticks, file folios, pencil bags, ball caps, lip balm, book bags, t-shirts, bleacher blankets and beach towels. Starting out small, with pens, pencils and erasers, the prizes gradually became more valuable and coveted as the year wore on. Of course, all of these beautiful mascot items were available for sale at the school book store in white with the school colors of purple & gold, but, when earned, the color coded point score items were much more valued.
It worked. The students absolutely loved it and test scores and grades increased overall by 38% at the school.
Teachers getting creative with promotional items; Just goes to show there are all kinds of ways to use them!