Business Promo Products

Promotional business products can engage consumers through the use of all five senses. As economical marketing tools, personalized items like pens and pencils can increase traffic at an exhibition booth, encourage customer referrals, increase the success of direct mail and keep contact information in front of customers.

According to the Promotional Products Association International, 76 percent of study respondents could recall the advertised name on a promotional product they owned. Additionally, 75 percent of respondents reported that they kept a promotional product because it was useful. Personalized marketing products are reasonably priced when purchased in bulk, yet they may have a significant impact on a business or organization. Effective promotional products include apparel, writing instruments, office supplies, personal-care items and calendars and can be imprinted or engraved in bulk with a company's name, website and contact information.

Using Promotional Business Products to Foster Goodwill

Studies indicate that customers who receive company promotional items have feelings of goodwill and trust toward the giver and tend to view company salespeople as more professional and knowledgeable. In addition, customers who receive high-quality personalized freebies tend to be consistently pleased with a company's service and products.

PENSRUS can help business owners, non-profit leaders and entrepreneurs market themselves and create a favorable impression among customers, clients and associates. PENSRUS personalizes and sells a variety of business advertising items, including pens, pencils, carabiners, flashlights, tote bags and lanyards. Helping businesses and organizations work within their marketing budgets, PENSRUS has a variety of promo items for advertising on a shoestring. Email a company specialist or call 1-800-PENSRUS for merchandise specifics.