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Press releases > PENSRUS Announces New Strategic Alliance with BIC

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PENSRUS Announces New Strategic Alliance with BIC

March 24, 2009 - New York, NY – PENSRUS, a leading provider of advertising specialty, promotional pens and custom logo pens announced it has formed a new strategic alliance with BIC to aggressively market BIC products throughout the US. The collaboration is designed to extend the market reach of BIC promotional products including BIC Pens, BIC Sticky Notes, BIC Mousepads and other BIC promotional products.

PENSRUS has played a role in helping companies of all sizes and industries improve their branding initiatives by providing custom logo products. With BIC’s wide selection of high quality products, PENSRUS increases the choices for marketers looking to build brand equity. In addition to pens, sticky notes and mousepads, PENSRUS will also be featuring BIC magnets, mugs, notebooks, and BIC backpacks marketed under the brand name Atchison.

“We’re looking forward to working even more closely with BIC in the promotional products marketplace”, commented PENSRUS President Henry Morgan. “Their promotional pens and pencils have consistently been favorites among our growing customer base”. Mr. Morgan adds, “This alliance will enable us to deliver an even larger selection of quality, affordable BIC ad specialty products to the growing demand for these types of personalized products”.

BIC is the number-one ballpoint pen manufacturer in the world and sells 24 million stationery products each day. For more than 50 years, BIC has provided high-quality, affordable products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands in the world.


PENSRUS is a world-leader in the advertiser specialty industry providing a huge assortment of personalized and promotional products including personalized pens, pencils, sticky notes, mouse pads and more. Founded in 2001 PENSRUS has helped thousands of companies increase customer loyalty and brand reach through their quality products.

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