It may seem odd to think about giving away pens at an event where all of the attendees should all be equipped with their own writing instruments, however, there are some important reasons why press events are a great venue custom logo pens.
The first and most obvious reason is that most people at press events will be taking notes. When you include your promotional pen and personalized notepad in your press kit, you're making it easy for the attendees to use your logoed items to jot down important facts, dates and statements from your presentation. And since these quality low cost advertising pens last a long time, it's very likely that an attendee will continue to use your pen long after they've left your event.
Here's where the benefit of branding and exposure really shine. Whether at the office or at future press events, these individuals will be continuously reminded of your company and your generosity. There is almost an infinite selection of imprinted logo pens to choose from and for press events you'll probably want to narrow your search to click retractable pens.
Unlike stick pens, click retractable don't require the user to physically remove the cap and place it down or on the top end of the pen. During press events, the attendees will need to be able to quickly jot down notes and then protect the ball from later drying out. Retractable pens are ideal at this as the attendee can accomplish this by simply clicking the top of the pen.
Two real favorite click retractable pens are the BIC Clic Stic and the Alliance pen. Both offer quality workmanship, long lasting ink and a stylish appearance. For those looking to make an even greater impression, the Rare Metals Samarium is a real stand-out engraved pen with the low price point of a click retractable pen.