pen company pen companies advertising specialty advertising specialties ballpoint pens best buy pens best corporate gift bic bic pen bic pens business pen business pens business product promotional cheap favor wedding cheap pens company pens corporate gift custom imprinted product custom pen custom pens custom printed pen customized pen customized pens discount favor wedding engraved pen engraved pens favors fine pen imprinted pen imprinted pens ink pen ink pens logo pen logo pens marketing pens pen company pen manufacturing parker pen, parker pens, pda stylus pen, pen, pen advertising, pen imprint, pen imprints, pen mfg, pen outlet, pen personalized set, pen promotions, penimpressions, penoutlet, pens, pens advertising, pens discount, pens for advertising, pens r us, PENSRUS, personalize pens, personalized bic pens, Personalized Ink Pens, personalized pen, Personalized Pen, Personalized Pens, personalized products, printed pens, promotional giveaway, Promotional Ink Pens, promotional pen, Promotional Pens, promotional product, promotional products, round pen for sale, stick pens, trade show giveaway, trade show promotion, unique wedding favor, usa pen, waterman pens, watermen pens, wedding favor, wedding pen favors, wholesale pen, wholesale pens, writing pens, writing pens

Search Our Store

  Browse By Brand
  The Mall
  Paper Mate
  Union Made
  Browse By Type
  Browse By Cost
  Under $0.49
  Under $0.69
  Under $1.00
  New Products Articles

Order Now
 (800) 736-7787

Need Your Order in a Hurry?

3-day rush service available on selected pen and product collections.

Learn More ...




HACKER SAFE certified sites prevent over 99.9% of hacker crime.

Promotional Articles > Getting the Most out of Promotional Products

Getting the Most out of Promotional Products

Promotional product giveaways can be great branding and lead generation tools, especially if marketers follow some basic fundamentals. Even though most people think of only personalized pens and pencils as typical trade show gifts, there are also many other types of ad specialty products that work great such as:

Promotional mugs and drinkware
Personalized mouse pads
Customized backpacks
Promotional magnets
Personalized sticky notes
Logo keychains

With all of these choices, the type of product is probably one of the first decisions you’ll want to think through when considering promotional products. First think about your target market and what type of product will tend to best appeal to them or meet their needs.

A common debate among marketers deals with the uniqueness versus utility of the customized giveaway. Have you ever marveled at some of the very unique, one-of-a-kind ad specialty gifts you see at trade shows and conferences? They create a much greater sense of immediate excitement and buzz at the show than the traditional personalized pen.

The trade-off though, is once the show is over, that buzz fades and that unique product which created so much excitement may not receive too much attention due to its lack of real usefulness.

Now compare that with the more common use of promotional pens as giveaways. Although, not as likely to generate the same high level of initial excitement as other less useful but unique gifts, these quality logo pens usually end up on the recipient’s desk and are used quite extensively.

Let your market and the goals of your promotion drive your decision on which type of product to use. If you’re looking more for a shorter term, high-excitement impact, the very unique product will work better for you. However, if you’re hoping for a longer connection between the recipient and your brand, you’ll want to consider personalized pens, mousepads, magnets and notepads.

Try to place your promotional products in your booth or tabletop where they are visible, obviously free for the taking, yet arranged in such a way where it’ll be easy for you to engage with the visitor and begin the information gathering or sales process.

Finally, if you want to track the productivity of your ad specialty products consider placing a unique 800 phone number your company owns on the product. Then, as calls come into your office on that 800 number, you’ll know that they were a result of the use of your promotional product.


Shop our Special-Log!!

Browse Catalog Online >
Download Catalog >

Shop our BIC© Best Sellers!!

Browse Catalog Online >
Download Catalog >

FREE Ground Sipping on PENS + PENCILS from
contact | shop online | how to order | custom quote
copyright©2001 - 2010, PENSRUS.COM, all rights reserved
legal & privacy | terms and conditions