With the employment market gaining strength, recruiting firms, headhunters and businesses looking to attract the best and brightest talent will want to stand out from the crowd. One such way is to hand out personalized promotional pens to potential new hires.
There's no question that custom pens have proven themselves to be a lasting promotional and successful branding tool. Whether its plastic retractable, twist, stick or fine engraved logo pens, these writing instruments tend to be used by their recipients for weeks, months and sometimes years.
If you're looking for a top employee with the perfect set of skills and experience, you're likely to be placed in a competitive situation. By distributing to the candidate a personalized pen, you'll stand a better chance of creating brand recognition and leave a better impression with the potential new hire.
Even if the candidate doesn't appear to be a good fit for your job opening, by handing them a custom logo pen you're essentially creating a passive referral tool. Many times a friend or family member will either be looking for a new job or will know someone who's ready for a career change. When their friends and family see the pen with your logo and tagline, you'll be receiving additional brand exposure which could result in a referral to you of that perfect candidate.
The great aspect of these giveaways is that they are quite inexpensive when compared to traditional employee recruitment practices. For as little as $0.13 per pen you can be sure you're getting your name in the hands of the best and brightest potential new hires.
It's always helpful to hand out your logo pen at the end of the initial conversation. And be sure to remind the candidate that your contact information can be found on the pen.