The Top 4 Reasons to Choose Bic Promotional Pens to Promote Your Brand
When thinking about promotional products the first item to come to mind is generally a pen. Bic promotional pens are the most frequently used giveaway item in the world. This is because they are inexpensive and they are always appreciated. Advertising budgets of all sizes can accommodate the use of pens as a promotional and advertising tool.
While choosing to use a pen as an advertising tool seems like a clear cut decision, choosing the right pen might not be as clear cut. To optimized your marketing budget, it is important to choose a pen that will stand out; a pen that will be more than just a free gift.
There are four main reasons why Bic promotional pens should be your pen of choice.
Bic is Eco-friendly
Environmental and green matters are a hot topic. The use of eco-friendly Bic pens will resonate with the recipients. Your brand will be associated with quality and responsibility. The eco-friendly pens produced by Bic are manufactured using recycled materials.
Bic is Quality
If promotional pens are the most frequently used promotional item then you can be sure that the audience you are trying to reach will have experienced promotional pens across the quality range. No one thinks well of the company that gave them a pen that did not work.
Providing a Bic pen ensures that your business is remembered for providing a quality pen that works at each use. Bic has spent thousands of dollars to develop pens that are reliable, comfortable to hold and that have smooth flowing ink.
Each time your pen is used the user and anyone with them will recognise the Bic brand and see your advertising message. Your brand will become stronger as the pen will be frequently used due its reliability and professional appearance.
Bic is Long-lasting
Bic pens are built to last. The ink is designed to flow smoothly from the first use to its very last. The Bic brand is synonymous with quality and reliability. The fact that the Bic promotional pen your business provided actually lasts longer than cheaper and inferior pens will mean that you get more exposure. Your advertising revenue goes further as your message and brand is visible for longer.
Bic is Cost effective
There is a wide range of Bic pens to choose from and budgets of all sizes can be accommodated. The longevity of the Bic pens will ensure that your advertising budget is effectively used and that the pen and your business details are visible for longer.
While you want to use your promotional pen to advertise your brand, location and message, you also want the recipient and anyone else who sees your gift, to realise that your brand and business is professional and committed to quality. The superiority of your gift over other pens that the recipient has received, and the connection it creates in the mind of the recipient is crucial to the return you receive on your advertising spend. Your taste in promotional gifts will strengthen the perception of your brand and its services or products and Bic promotional pens are the right choice every time.