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Spread the Word With Promotional Items

May 19th, 2013 | Comments Off | Posted in Marketing, Promotional Products, Public Relations

Promotional Items Raise Awareness About Important Issues and Spread the Word


Using promotional items to raise awareness around important issues and causes that your business supports can help to spread the word and increase commitment. Many companies have important issues that they feel are important to support. These may be charities that require fundraising or important issues such as health or safety concerns.

While the charity or concern will be a part of a long-term plan, companies very often have a time of central focus such as a day or week. This is to ensure that the topic is put in front of all employees and is highly promoted. Oftentimes this will involve additional promotion on the website, in store as well as in the press.

Many companies will kick-start such an important campaign by spreading the news and associated messages through handing out newsletters, leaflets and gifts. The gifts will be chosen from promotional items that have been imprinted with information about both the cause and the company.

By ensuring that the cause is imprinted on the item, recognition of the charity or concern will occur each time the item is seen or used. Featuring the company logo at a minimum will provide a focus for gratitude in the recipient. By providing a useful gift the recipient will feel a sense of gratitude and this is valuable in terms of the employee/employer relationship.

An example of a suitable message for inclusion on the item is, ‘XYZ Co supports cancer research.’

Promotional Items that are eminently suitable for this type of use are water bottles, pens, mugs, coasters and USB sticks. These are all very useful to the recipient and highly visual items through their usage.

Once your cause has been announced, consider holding a day annually where you promote the cause and ensure it is a center of focus for all staff as well as a hot topic for discussion. The day could involve speakers, booths and games. The speakers can ensure that the central message of your charity or cause is put across to all staff. Having booths from the charity or cause as well as a company one increases the opportunity to spread the word as well as to brand your company as caring.

Fliers, fridge magnets, notepads and pens handed out at the booths will also provide another way to promote the message and increase your brand awareness. Ensure that the press have been contacted to help the spread word further afield.

If your good cause has a safety focus then you could consider the following promotional items: a carabiner key holder or a tire gauge. Another useful safety item that has a decent imprint area is an ice scraper.

If your company is amongst the many that decide to support a charity or good cause then promotional items can help. By choosing wisely you can use them to promote the cause and raise brand awareness at the same time.

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The Effective Use of Promotional T-Shirts

May 19th, 2013 | Comments Off | Posted in Promotional Products, Public Relations, Small Business

Promotional Shirts Can Build Team Spirit

as well as Build Your Brand


promotional_items-wearableUtilizing wearable promotional items like promotional t-shirts or promotional ball caps can be an important strategy in building cohesive brand identity by having your company employees utilize the promotional uniforms or shirts while working.

Your business depends on employees to help grow the business and it’s success. The marketing plan you create each year will include ideas and strategies to achieve growth. Part of the success your company will achieve will depend on the staff you employ.


If your company does not have a corporate identity through the use of a uniform the individuality will be apparent through each individual staff member’s clothing. However, introducing a corporate identity or dress code can help build team spirit and your brand. By providing a cohesive feel to the work wardrobe staff will feel a deeper connection to their own department and a sense of membership.

If your company has different departments or teams, that cover different areas then the use of promotional shirts to identify the teams can be extremely beneficial. Within each team the  promotional shirt color can be used to identify both membership and role. Department heads could be provided with shirts of a different color to their team thereby enabling their quick identification and seniority.

The use of the company logo on the promotional shirts will provide a visual branding as well as a professional image. Providing shirts with the company logo to staff at discounted rates will also help with budgeting by providing fixed price clothing. It can also help avoid staff stress by ensuring that they know what they need to wear to work each day.

When used by departments or teams who are working directly with customers these promotional shirts can be a significant brand awareness raiser. By ensuring that your sales team wear promotional shirts bearing your company logo they will be easily recognizable when attending appointments. Their professional appearance can increase the confidence in the potential customer in your company and the services or products it offers.

Providing promotional shirts at discounted rates to your staff can instil a sense of belonging and team spirit. Additionally, different departments and staff levels become easier to identify. The corporate branding will be visible beyond the workplace and ensure that your staff looks professional while out and about in the community, either performing work commitments or simply commuting.

Promotional shirts can be an important element in your company branding. There are many other promotional items that can be used in addition to these to strengthen branding as well as team spirit.

Promotional Wrist Bands Make Great Promo Products

May 7th, 2013 | Comments Off | Posted in Marketing, Promotional Products, Public Relations

Trending: Fundraising Success With Promotional

Product Rubber Wristbands


promo_items_promo_wristbandsPromotional product wrist bands made of rubber, or silicone are proving to be very popular. Men, women, young and old are all happy to wear wristbands to support a charity or cause.

Fundraising for charities is important. Ensuring that the charity receives sufficient funds can be challenging. This can be because of the vast number of charities that require support from limited budgets. It can also be due to the fact that supporters are looking for something new in return for their donation; something that they have not received before.

Many causes have wristbands in a specific color or embossed with a particular design. Young people are often happy to wear a range of these bracelets as a fashion accessory and statement.

The choice of promotional wristbands as a promotional item for your cause will be beneficial in two ways:

  • Raising funds: promotional rubber wristbands are not an expensive item but they are desirable. Many people will donate more than the requested amount due to the fact that they are not expensive.
  • Raising awareness: rubber wristbands are a highly visual form of promotion for good causes and charities. When worn they can be a conversation opener. Indeed wearers of wristbands will usually wear them for a significant length of time.
  • The benefits of choosing these promotional items as a vehicle for fundraising and increasing awareness of the cause or charity are:
  • Low production costs ensure low costs to purchase and ensure a good return for the fundraiser;
  • Low production numbers mean that even small groups can afford to use them as a vehicle for fundraising;
  • Imprint area extends around the wristband ensuring space for a design or logo, as well as contact details or name of the cause; and
  • Large color range.

There are ways to use wristbands that do not involve simple selling but that will increase the number of sales. This can increase the desirability and the success of the fundraising effort. The wristbands should be used as a marketing tool with a significant return on investment potential for the cause.

If an event is being organized to raise funds, the wristband could be used as an entry ticket. This will work for all sorts of events.

By having a wide range of colors or designs available, supporters can be encouraged to complete a set. Of course, this method will work well for raising funds over time.

Sell the wristbands with a lucky number. Offer a prize to one or more lucky numbers. This can substantially increase sales. The prize could be a donation from a local business and will provide them with free advertising and promotion.

Another really effective way to use the wristbands is to provide wearers with discounts from local businesses. Each time they visit a supporting business the wearer could receive a free gift or discount. This method is highly effective for local causes and charities. It will ensure that the entire community feel involved in fundraising and supporting the cause.

Using rubber wristbands as a promotional item for a charity or good cause is a very effective method of both raising funds and awareness.


Promotional Items are Great for Church Fundraising

May 7th, 2013 | Comments Off | Posted in Promotional Products, Public Relations

Church Bake Sale Fundraising

Using Promotional Items


promo item church bake saleBake sales are a popular fund raisers for churches and promotional items can help increase revenues and spread the word about upcoming events and other sales. The church members will have a plethora of delicious recipes that they can use to create a vast array of baked goods to sell. Indeed many of the recipes will be those treasured, used and handed down through generations of their family.

Bake sales can be used to raise funds for the church buildings and repairs. They are also a fantastic way to increase awareness and raise funds for church groups, both adult and youth.

Promotional items that are suitable for use in bake sales are customized jar openers for canned goods and tote bags. These promotional items can be imprinted with the church name, phone number and address or website, along with a nice scripture or quote.

Adding in some extra promotional items beforehand can both ensure that the community is aware of the cause and the forthcoming bake sale. Items that can promote the forthcoming sale are fridge magnets, pens and key chains, to name a few.

For a successful bake sale it is important to ensure that all helpers meet at least once to discuss organization, pricing and how the sale will be run. Although the purpose of the bake sale will more than likely be to raise funds, it is important to remember that it is an ideal opportunity to raise awareness of the church. Hopefully, the bake sale will also help generate new members for the church and its associated groups.

One promotional items that is great for such events is the customized t-shirt. Provide the bake sale helpers with t-shirts to wear on the day of the sale; this will ensure that everyone knows who is “staff”. It will also provide an additional awareness raising method. The t-shirts should have contact details as well as an attractive design or catchy slogan; this will catch the eye and ensure that they are noticed.

As well as having stalls for selling canned goods and other edible treats, a table for drink refreshments is always a good idea. It might not occur to some that an imprinted table cloth or banner is a great promotional item, but it is. Another important fundraising and awareness tool is a table to sell other promotional items that are available. These could include baseball caps, bags, pens, water bottles, travel mugs, mouse pads and calendars; all useful items. By remembering to include an opportunity to purchase other promotional items, the potential to raise funds, awareness and membership is increased.

Bake sales are a very popular fundraising method. There are excellent opportunities to use both existing promotional items held in stock at the church, as well as bake sale related items. Regardless of which items are used it is important to remember to include contact details on each promotional item used.

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T-Shirts Make Perfect Promotional Items

April 22nd, 2013 | Comments Off | Posted in Public Relations

Churches and Religious Groups

use Promotional Items too!


Branded Promotional T-shirtsT-shirts are the perfect promotional item for churches due to their customizable nature. Churches use fund raising to earn money to pay for repairs, running costs and youth trips. However, they also need to promote their faith and raise awareness of the activities they undertake.

With togetherness at the heart of the church, using customized t-shirts will promote the sense of fellowship and belonging. These are ideal for coffee mornings, church groups, outings, retreats and fund raisers.

For churches that run youth groups, they are perfect for ensuring that young people see the church members in the wider community. The members will be able to promote the different activities that are available to young people without having to ‘preach’.

Customized t-shirts worn by church members identify their faith and commitment to the people they cross paths with on a day-to-day basis. One local church group raised awareness of their early childhood ministry by having its members wear t-shirts. They had used the logo on the front with the name of the group. On the reverse they had the name of the church and a contact number. They noticed a significant rise in inquiries, participants and donations.

Easy identification of church members not only increases visibility, it also increases the likelihood that passers-by will feel comfortable enough to approach them. Many church members find that this approach works really well as a conversation starter.

Targeting the design and messages used on the t-shirts is essential when trying to reach different groups; including those of different ages. Youth groups will require catchier slogans and images that relate to their lifestyle and needs.

Using customized t-shirts to raise funds is very popular with Christian churches. The members of the church like to purchase and wear them as an expression of their faith, commitment and membership of the Church. It increases their sense of belonging and fellowship.

T-shirts are perfect promotional items for churches as they have a large area for customization. By using t-shirts as an expression of fellowship and faith, the word is spread to the wider community. It enables potential members to connect with the church and to become a member. As t-shirts are modern apparel worn by all ages they will have wide appeal. Whether used for fundraising or spreading the word they are the perfect investment.

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Crush It With Promotional Items and Social Media

April 18th, 2013 | Comments Off | Posted in Marketing, Public Relations

Promotional Items + Social Media =

Brand Recognition and Sales


Using promotional items with social media has become a prominent marketing strategy in today’s world of digital marketing because promotional items can boost social media success by motivating people to become fans or followers, as well as to opt in to your emails or newsletters.

Businesses with a keen sense of marketing understand the need for a good social media strategy. Indeed, many will employ a social media manager who not only manages the various platforms but also helps identify opportunities for marketing within them.

In a recent survey, 37 percent of respondents admitted that they ‘liked’ brands on Facebook due to free promotional items. 43 percent of respondents admitted that they had begun to follow a brand on Twitter due to the fact that they had been offered a free gift. Having a brand page on Facebook and Twitter is therefore a key component in marketing that should not be missed.

The investment in low cost, yet useful and well made promotional items can get you significant returns on your social media marketing efforts.

Choosing a promotional item that will appeal to the widest demographic is essential. Having a gift with universal appeal will ensure that the chance of gaining more followers and fans is increased. It will also increase the likelihood of people sharing the giveaway message.

Some popular promotional items are things like tote bags, key ring flashlights, jar openers, USB thumb drives, and water bottles because they are useful; if you look you can find an array of useful items in every price range.  Most promotional items offer a large imprint area for branding purposes and they are lightweight and easily packaged for mailing.

The use of social media in conjunction with promotional items is a key way for companies, and organizations, to expand their reach and target new leads and customers. By running giveaways of promotional items in turn for ‘likes’, follows or opt ins, companies can boost their brand exposure because in social media, people always want to share.



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Express Your Gratitude with Promotional Items

April 10th, 2013 | Comments Off | Posted in Promotional Products, Public Relations

Using Promotional Items to Say, ‘Thank You!’


Promotional items can really boost the morale of employees and volunteers in any organization. Staff appreciation is essential to encourage top performance and of course, showing that you value your employees is simply good business practice.


By showing your thanks through the gifting of promotional items, your gesture will increase loyalty and production. However, to ensure that your gift doesn’t backfire on you, it is important that you choose wisely. It is crucial that the recipient sees the gift as valuable to them. A good promotional item does not have to be an expensive one; it simply should be one that is thoughtful, well made and useful to the recipient.


It may be that you decide to purchase a range of branded promotional items so that you can provide a more targeted gift to each employee or group of employees. That is always a terrific idea and will receive an extra nod of appreciation for the effort.


So what items could you choose to give?


A travel mug will allow the recipient to have a hot, or cold, beverage available for their commute. Of course, having your logo on the tumbler will ensure their fellow commuters will get a taste of your brand and message, as well. It may even be a conversation opener, thereby increasing awareness of your company and creating brand recognition.


Staff and volunteers will welcome higher quality bags like gym duffels or messenger bags or computer totes. By providing such a high quality promotional item, there will be no doubt in the minds of your recipients that you value your team. Because the bags are both useful and good quality they will be used instead of consigned to the back of a closet. Ensure that your logo and contact details are well placed to make sure that your brand gets maximum exposure.


Thanking your staff members, volunteers and supporters is easy when you choose promotional items to express your gratitude. When chosen wisely, the promo items speak volumes about your company, brand and you as well as your appreciation of hard work and dedication. When you invest in your company by investing in quality promotional items to express thanks, you can always expect a high return in effort, work ethic and production.



Eco Friendly Promo Products

March 4th, 2013 | Comments Off | Posted in Promotional Products, Public Relations


Top Ten Eco Friendly Promo Products


& Why You Should Use Them



Many consumers are concerned with the delicate environmental state the world is in today. Smart business marketers are striving to appeal to conscientious “green” consumers by offering or using renewable, sustainable and eco-friendly processes, products and energy.


Regardless of the nature of your business, product or service, you can appeal to those same consumers by showing your earth friendly values when you gift green promotional products.


Here is our top ten:


  1. Water bottles allow us to refill from a larger water source again and again so we don’t ad to the plastic problem that is filling up our landmasses and oceans with non-biodegradable “disposable” plastic.
  2. Grocery tote bags are greatly appreciated as many cities are now passing laws that ban plastic grocery bags.  Just about every consumer market has jumped on the green bandwagon by offering grocery tote bags for purchase in stores. Why not show your concern and gift your clients with beautifully branded bags?
  3. Eco friendly USB drives eliminate wasted paper from printing and eco friendly USB drives will be appreciated by your recipients and you will be remembered when you gift them with a practical, eco friendly promotional item.
  4. Recycled pens & pencils are made of recycled plastic, bamboo or wood; eco friendly promotional pens and pencils will start conversation and be used again and again.
  5. Seeded paper products help the environment by planting new trees when the paper is used up and discarded.  When you gift your prospects with seeded paper promotional products, they won’t just ad to the land fills when they’ve used up the product, they will plant a tree and remember you each time they see it.
  6. Recycled polyester apparel helps curb discards, prolong landfills and reduce toxic emissions. Do your part by branding and gifting recycled polyester promotional apparel.
  7. Bamboo products are wonderful because bamboo is the fastest growing plant on the planet and is a good, degradable replacement for wood; it produces more oxygen, prevents erosion and can grow without pesticides and chemicals. Gifting promotional products made of bamboo gives a message that your company is environmentally conscious.
  8. Hand cranked flashlights help save the planet from eroding batteries while making a good impression by promoting your business with branded hand cranked flashlights
  9. Organic cotton apparel reduces the use of pesticides and chemicals that are destroying the planet; organic cotton is the best answer and when you gift promotional apparel made of organic cotton, you are helping Mother Earth and promoting conservation along with your business.
  10. Recycled paper products help save trees, mark your brand as eco-friendly and promote education and conversation.



Teachers Get Creative With Promotional Products

February 23rd, 2013 | Comments Off | Posted in Promotional Products, Public Relations

School Teachers use Promotional Products


to Increase Study Efforts & it Works


When most people think of promotional products, they think of businesses trying to get their name out there by branding promo items and giving them away, but two high school teachers at a private school had a better idea for them.


Always searching for ways to increase the motivation of their students, two high school teachers in Southern California decided to use promotional products to help motivate students to study harder, do their homework, do extra credit assignments and be good citizens by offering a point system to earn customized items. Branded with the school mascot, each product was color coded according to the level of achievement; that way the award would stand out brightly, announcing to all that could see the award the student had earned. Given out on a monthly basis at the monthly assembly and pep rally, students worked hard to earn those brightly colored, coveted and useful awards.


Every student could be a winner, as awards were color coded according to accomplishment. Different awards were given out each month so that 9 in total were given through the year. The students who earned the most top awards throughout the year got a grand prize at the end.


The point system, based on 100 points each month, was awarded with certain percentages being given out for homework, test scores, attendance and good citizenship. 100 points meant a red gift, 75 meant a green one, 50 meant they got the blue prize.


Giving out mascot-imprinted products, the promotional items included pencils, pens, rulers, pocket highlighters, eraser sticks, file folios, pencil bags, ball caps, lip balm, book bags, t-shirts, bleacher blankets and beach towels. Starting out small, with pens, pencils and erasers, the prizes gradually became more valuable and coveted as the year wore on. Of course, all of these beautiful mascot items were available for sale at the school book store in white with the school colors of purple & gold, but, when earned, the color coded point score items were much more valued.


It worked. The students absolutely loved it and test scores and grades increased overall by 38% at the school.

Teachers getting creative with promotional items; Just goes to show there are all kinds of ways to use them!



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