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The Effective Use of Promotional T-Shirts

Promotional Shirts Can Build Team Spirit

as well as Build Your Brand


promotional_items-wearableUtilizing wearable promotional items like promotional t-shirts or promotional ball caps can be an important strategy in building cohesive brand identity by having your company employees utilize the promotional uniforms or shirts while working.

Your business depends on employees to help grow the business and it’s success. The marketing plan you create each year will include ideas and strategies to achieve growth. Part of the success your company will achieve will depend on the staff you employ.


If your company does not have a corporate identity through the use of a uniform the individuality will be apparent through each individual staff member’s clothing. However, introducing a corporate identity or dress code can help build team spirit and your brand. By providing a cohesive feel to the work wardrobe staff will feel a deeper connection to their own department and a sense of membership.

If your company has different departments or teams, that cover different areas then the use of promotional shirts to identify the teams can be extremely beneficial. Within each team the  promotional shirt color can be used to identify both membership and role. Department heads could be provided with shirts of a different color to their team thereby enabling their quick identification and seniority.

The use of the company logo on the promotional shirts will provide a visual branding as well as a professional image. Providing shirts with the company logo to staff at discounted rates will also help with budgeting by providing fixed price clothing. It can also help avoid staff stress by ensuring that they know what they need to wear to work each day.

When used by departments or teams who are working directly with customers these promotional shirts can be a significant brand awareness raiser. By ensuring that your sales team wear promotional shirts bearing your company logo they will be easily recognizable when attending appointments. Their professional appearance can increase the confidence in the potential customer in your company and the services or products it offers.

Providing promotional shirts at discounted rates to your staff can instil a sense of belonging and team spirit. Additionally, different departments and staff levels become easier to identify. The corporate branding will be visible beyond the workplace and ensure that your staff looks professional while out and about in the community, either performing work commitments or simply commuting.

Promotional shirts can be an important element in your company branding. There are many other promotional items that can be used in addition to these to strengthen branding as well as team spirit.

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