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Why Bic Promo Pens?

May 30th, 2013 | Comments Off | Posted in Marketing, Promotional Pens

Choose Bic Promo Pens and Stand Out From the Crowd

 

Bic Promo pens are the number one promotional gift for a reason. They are portable, useful and easy to imprint. They are the perfect advertising method for businesses and budgets of all sizes. The only question is how can you make your promotional pen stand out from the crowd and ensure that your message is noticed? Bic promotional pens are the perfect choice and will make sure that your pen is not only used but commented on.

Bic has spent years working on their brand to make sure that when people think of pens they think Bic. It is a brand with a big budget and an amazing reputation for quality when it comes to writing instruments.

To get the most value from your advertising and promotional budget you want to ensure that you are providing a useful, highly viewed and extremely high quality gift. A Bic pen will promote to the professional image of your company as you are providing a quality gift.

When choosing a promotional pen to provide to customers and clients, past, present or future, it is important to choose a brand name. A brand name that the recipient already knows and trusts ensures that you will have chosen a top class product. This is because the recipient will be able to immediately identify the Bic brand and the commitment of the Bic brand to manufacturing a quality writing instrument.

Bic have been manufacturing pens for over 50 years. Over time they have created a brand that is known and trusted throughout the world. Their brand speaks to users about quality and reliability. Bic is a brand that is trusted.

Promotional pens are the most commonly used gift. People accept them and use them frequently. Ensure that your business is branded as one that is professional and quality; choose Bic promotional pens.

They have spent thousands of dollars investing in the latest technology for their pen manufacturing. Bic ensures that not only does the ink flow smoothly but that the design of the pens is ergonomic ensuring a range of pens that are comfortable to hold and use.

Whether you have the budget to use a wide range of promotional items or the budget to choose just one, choose Bic promotional pens as part of your advertising strategy. Your gift will ensure that your brand is recognised as one of quality and professionalism. Add your business details and watch your Bic promotional pens effortlessly sell your brand.

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Bic Promotional Pens Promote Best

May 30th, 2013 | Comments Off | Posted in Marketing, Promotional Pens

The Top 4 Reasons to Choose Bic Promotional Pens to Promote Your Brand

 

imprinted bic clic stic pensWhen thinking about promotional products the first item to come to mind is generally a pen. Bic promotional pens are the most frequently used giveaway item in the world. This is because they are inexpensive and they are always appreciated. Advertising budgets of all sizes can accommodate the use of pens as a promotional and advertising tool.

While choosing to use a pen as an advertising tool seems like a clear cut decision, choosing the right pen might not be as clear cut. To optimized your marketing budget, it is important to choose a pen that will stand out; a pen that will be more than just a free gift.

 

There are four main reasons why Bic promotional pens should be your pen of choice.

Bic is Eco-friendly

Environmental and green matters are a hot topic. The use of eco-friendly Bic pens will resonate with the recipients. Your brand will be associated with quality and responsibility. The eco-friendly pens produced by Bic are manufactured using recycled materials.

Bic is Quality

If promotional pens are the most frequently used promotional item then you can be sure that the audience you are trying to reach will have experienced promotional pens across the quality range. No one thinks well of the company that gave them a pen that did not work.

Providing a Bic pen ensures that your business is remembered for providing a quality pen that works at each use. Bic has spent thousands of dollars to develop pens that are reliable, comfortable to hold and that have smooth flowing ink.

Each time your pen is used the user and anyone with them will recognise the Bic brand and see your advertising message. Your brand will become stronger as the pen will be frequently used due its reliability and professional appearance.

Bic is Long-lasting

Bic pens are built to last. The ink is designed to flow smoothly from the first use to its very last. The Bic brand is synonymous with quality and reliability. The fact that the Bic promotional pen your business provided actually lasts longer than cheaper and inferior pens will mean that you get more exposure. Your advertising revenue goes further as your message and brand is visible for longer.

Bic is Cost effective

There is a wide range of Bic pens to choose from and budgets of all sizes can be accommodated. The longevity of the Bic pens will ensure that your advertising budget is effectively used and that the pen and your business details are visible for longer.

While you want to use your promotional pen to advertise your brand, location and message, you also want the recipient and anyone else who sees your gift, to realise that your brand and business is professional and committed to quality. The superiority of your gift over other pens that the recipient has received, and the connection it creates in the mind of the recipient is crucial to the return you receive on your advertising spend. Your taste in promotional gifts will strengthen the perception of your brand and its services or products and Bic promotional pens are the right choice every time.

 

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Branded Promotional USB Sticks

May 19th, 2013 | Comments Off | Posted in Marketing, Promotional Products

Branded Promotional USB Sticks Are the Perfect

Promotional Item for Photography Businesses

 

branded_usb_sticksA branded promotional USB stick is the perfect promotional item for a photography business to use in terms of marketing, branding and creating customer loyalty. Modern businesses need to be efficient in all areas including marketing. It is also important to consider environmental factors by ensuring that products and policies include environmental awareness. These can be critical for photography businesses, especially smaller ones.

Efficiency in processes and procedures can lead to greater output, higher sales and increased income. This is something that all businesses strive to achieve. Using a branded promotional USB stick for delivering photographic proofs or final images is an extremely efficient method. The images are all stored in one place and delivered at the same time. The use of the USB stick will also provide ease of use to the customer.

A branded promotional item such as a USB stick makes an ideal ‘carrot’ to hook a new customer. Smart photography businesses use them as a gift for booking a photo shoot. USB sticks are valued by all computer users due to their size, high storage capacity and the fact that they are portable.

The use of the promotional USB stick branded with the photography company’s details not only ensures that it is effective advertising, it also promotes an environmentally friendly message to clients. USB sticks are re-usable; by the recipient and by anyone that they may pass the USB stick to. Providing a reusable media to customers will be appreciated. They will recognize and respect your company’s awareness of environmental issues as well as not wasting consumables such as ink or photographic paper.

Another advantage of using the promotional USB stick is reduced postage and packaging costs. Packets of printed proofs or photographs can weigh a significant amount. A USB stick is small and light requiring less packaging and incurring a lower postage rate.

Many photography businesses, large and small, now use branded promotional USB sticks as part of their marketing strategy to help increase awareness and business. These promotional items are also a great way to show a respect for the environment which will be admired by many customers and potential customers.

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Spread the Word With Promotional Items

May 19th, 2013 | Comments Off | Posted in Marketing, Promotional Products, Public Relations

Promotional Items Raise Awareness About Important Issues and Spread the Word

 

Using promotional items to raise awareness around important issues and causes that your business supports can help to spread the word and increase commitment. Many companies have important issues that they feel are important to support. These may be charities that require fundraising or important issues such as health or safety concerns.

While the charity or concern will be a part of a long-term plan, companies very often have a time of central focus such as a day or week. This is to ensure that the topic is put in front of all employees and is highly promoted. Oftentimes this will involve additional promotion on the website, in store as well as in the press.

Many companies will kick-start such an important campaign by spreading the news and associated messages through handing out newsletters, leaflets and gifts. The gifts will be chosen from promotional items that have been imprinted with information about both the cause and the company.

By ensuring that the cause is imprinted on the item, recognition of the charity or concern will occur each time the item is seen or used. Featuring the company logo at a minimum will provide a focus for gratitude in the recipient. By providing a useful gift the recipient will feel a sense of gratitude and this is valuable in terms of the employee/employer relationship.

An example of a suitable message for inclusion on the item is, ‘XYZ Co supports cancer research.’

Promotional Items that are eminently suitable for this type of use are water bottles, pens, mugs, coasters and USB sticks. These are all very useful to the recipient and highly visual items through their usage.

Once your cause has been announced, consider holding a day annually where you promote the cause and ensure it is a center of focus for all staff as well as a hot topic for discussion. The day could involve speakers, booths and games. The speakers can ensure that the central message of your charity or cause is put across to all staff. Having booths from the charity or cause as well as a company one increases the opportunity to spread the word as well as to brand your company as caring.

Fliers, fridge magnets, notepads and pens handed out at the booths will also provide another way to promote the message and increase your brand awareness. Ensure that the press have been contacted to help the spread word further afield.

If your good cause has a safety focus then you could consider the following promotional items: a carabiner key holder or a tire gauge. Another useful safety item that has a decent imprint area is an ice scraper.

If your company is amongst the many that decide to support a charity or good cause then promotional items can help. By choosing wisely you can use them to promote the cause and raise brand awareness at the same time.

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Marketing With Promotional Items

May 7th, 2013 | Comments Off | Posted in Marketing, Promotional Products

The Secret to Marketing with

Promotional Items

Marketing Strategy ConceptFor many businesses the traditional forms of advertising may be too expensive. Traditional advertising methods include radio, television and print. For these businesses it is important to find a cost effective advertising method that provides a significant return on their investment.

One such medium is the use of promotional items. With a diverse number of items available for businesses to choose from it is no wonder that this is a highly successful advertising method.

Businesses can distribute free promotional items to existing and potential customers and clients. The items chosen will be imprinted with the logo and contact details.

Case studies have shown the successful implementation in this advertising strategy for businesses in a range of industries. Additionally, the affordability of this advertising and marketing strategy ensures that all budgets are catered for.

In terms of advertising effectiveness, the use of free promotional items has been shown to be more effective than the traditional advertising methods. This is due to the fact that they strengthen recognition of the brand and the familiarity with the company for the recipient.

Indeed, the use of free promotional items such as pens, notepads and coffee cups allows the company to strengthen ties with the recipient. This is because they will feel a sense of gratitude. This in turn can engender a sense of reciprocity. Positive emotions are very powerful marketing tools.

The secret to marketing with promotional items is to engender gratitude in the recipient. Judicious promotional item choice is a key element in the successful implementation of this type of marketing.

Successful promotional items should:

  • Create the sensation of gratitude
  • Offer value to the recipient
  • Be useful

Attractiveness, quality and color can all be important factors in the item choice. Offering a choice of colors that recipients can choose from can be worthwhile. This is because it will allow the recipient to feel more involved in the process, and an increased emotional attachment to the gift they receive. Ensuring that the items chosen meet these requirements will make sure that the return on investment is both significant and worthwhile.

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Promotional Wrist Bands Make Great Promo Products

May 7th, 2013 | Comments Off | Posted in Marketing, Promotional Products, Public Relations

Trending: Fundraising Success With Promotional

Product Rubber Wristbands

 

promo_items_promo_wristbandsPromotional product wrist bands made of rubber, or silicone are proving to be very popular. Men, women, young and old are all happy to wear wristbands to support a charity or cause.

Fundraising for charities is important. Ensuring that the charity receives sufficient funds can be challenging. This can be because of the vast number of charities that require support from limited budgets. It can also be due to the fact that supporters are looking for something new in return for their donation; something that they have not received before.

Many causes have wristbands in a specific color or embossed with a particular design. Young people are often happy to wear a range of these bracelets as a fashion accessory and statement.

The choice of promotional wristbands as a promotional item for your cause will be beneficial in two ways:

  • Raising funds: promotional rubber wristbands are not an expensive item but they are desirable. Many people will donate more than the requested amount due to the fact that they are not expensive.
  • Raising awareness: rubber wristbands are a highly visual form of promotion for good causes and charities. When worn they can be a conversation opener. Indeed wearers of wristbands will usually wear them for a significant length of time.
  • The benefits of choosing these promotional items as a vehicle for fundraising and increasing awareness of the cause or charity are:
  • Low production costs ensure low costs to purchase and ensure a good return for the fundraiser;
  • Low production numbers mean that even small groups can afford to use them as a vehicle for fundraising;
  • Imprint area extends around the wristband ensuring space for a design or logo, as well as contact details or name of the cause; and
  • Large color range.

There are ways to use wristbands that do not involve simple selling but that will increase the number of sales. This can increase the desirability and the success of the fundraising effort. The wristbands should be used as a marketing tool with a significant return on investment potential for the cause.

If an event is being organized to raise funds, the wristband could be used as an entry ticket. This will work for all sorts of events.

By having a wide range of colors or designs available, supporters can be encouraged to complete a set. Of course, this method will work well for raising funds over time.

Sell the wristbands with a lucky number. Offer a prize to one or more lucky numbers. This can substantially increase sales. The prize could be a donation from a local business and will provide them with free advertising and promotion.

Another really effective way to use the wristbands is to provide wearers with discounts from local businesses. Each time they visit a supporting business the wearer could receive a free gift or discount. This method is highly effective for local causes and charities. It will ensure that the entire community feel involved in fundraising and supporting the cause.

Using rubber wristbands as a promotional item for a charity or good cause is a very effective method of both raising funds and awareness.

 

Crush It With Promotional Items and Social Media

April 18th, 2013 | Comments Off | Posted in Marketing, Public Relations

Promotional Items + Social Media =

Brand Recognition and Sales

 

Using promotional items with social media has become a prominent marketing strategy in today’s world of digital marketing because promotional items can boost social media success by motivating people to become fans or followers, as well as to opt in to your emails or newsletters.

Businesses with a keen sense of marketing understand the need for a good social media strategy. Indeed, many will employ a social media manager who not only manages the various platforms but also helps identify opportunities for marketing within them.

In a recent survey, 37 percent of respondents admitted that they ‘liked’ brands on Facebook due to free promotional items. 43 percent of respondents admitted that they had begun to follow a brand on Twitter due to the fact that they had been offered a free gift. Having a brand page on Facebook and Twitter is therefore a key component in marketing that should not be missed.

The investment in low cost, yet useful and well made promotional items can get you significant returns on your social media marketing efforts.

Choosing a promotional item that will appeal to the widest demographic is essential. Having a gift with universal appeal will ensure that the chance of gaining more followers and fans is increased. It will also increase the likelihood of people sharing the giveaway message.

Some popular promotional items are things like tote bags, key ring flashlights, jar openers, USB thumb drives, and water bottles because they are useful; if you look you can find an array of useful items in every price range.  Most promotional items offer a large imprint area for branding purposes and they are lightweight and easily packaged for mailing.

The use of social media in conjunction with promotional items is a key way for companies, and organizations, to expand their reach and target new leads and customers. By running giveaways of promotional items in turn for ‘likes’, follows or opt ins, companies can boost their brand exposure because in social media, people always want to share.

 

 

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The Logic behind the Irrational Decision Making Process

October 8th, 2012 | Comments Off | Posted in Marketing

It’s commonly said that, for the most part, humans are a rational species and base decisions on logical thinking. When it comes to buying products and services, though, logic many times takes a back seat to emotions. Initial decision-making thought processing involves the reptilian part of our brain – the part of the brain most concerned with basic necessities such as food, water, safety, pleasure and avoidance of pain.

That doesn’t mean that all rational thinking goes out the door. As a marketer, though, you’ll want to understand that convincing someone to buy has much more to do with appealing to their emotions than to their fact-based reasoning side.

One of the best ways to leverage emotional appeal in your marketing is to distinguish between features and benefits. Features are things, benefits are feelings. Although we, as consumers, are looking to buy “things”, we want to make sure we’re satisfying a more underlying need – the need for approval or prestige, acceptance, safety, value and well-being.

A great example of emotion-based selling is Disney’s approach to their theme parks.  They do not market their theme parks as places with state-of-the-art rides – but instead promote these parks as a way as a magical place to build memories.

So, when you’re crafting your marketing, be sure that your primary selling points include emotion-power words such as: imagine, feel, safe, special, amazing and exclusive. And don’t forget to include an emotion packed tagline with your logo on all of your promotional products.

The Importance of Branding

September 19th, 2012 | Comments Off | Posted in Marketing

When you see the swoosh of the Nike logo, you think of running shoes. When you see the Facebook logo, you think of interacting on the world’s largest social network. When you see an apple with a bite taken out, you think of Apple’s many electronic products. Branding is defined as communicating your core message with your name, symbol or logo that identifies your product and company, and despite many marketer’s feelings a core part of successful companies marketing strategy.

Here are the common objections companies use explaining away their need for branding, followed by why their positions are wrong:

  1. We don’t the have name brand equity of a Nike or Apple so it’s not important for our target market to recognize us. The problem with this thinking is that many of their competitors are establishing name-recognition with their market through strategic branding tactics. This is diminishing the “marketing power” of the non-branding company.
  2. Branding won’t bring in any clients or direct sales. Although branding has a lesser impact on direct sales than other forms of marketing, studies have shown that the more touchpoints a market is exposed to with consistent branding and messaging, the higher likelihood that all forms of marketing from that organization will perform better.
  3. We don’t have the marketing budget to spend. Branding can be the one of the least expensive forms of marketing. For example, a company can purchase 250 personalized ink pens for less than $100.
  4. Even if we did brand, we wouldn’t be able to measure its impact on our sales. Although this generally can’t be disputed, it’s important to understand that assigning sales to specific marketing initiatives can be tricky when companies advertise through multiple channels. Many times, customers will see your marketing message in more than one place before making a purchase decision.

Based on the size of your company, the competitiveness of your industry and the nature of your target customer, we recommend allocating between 12% and 21% of your marketing budget to branding. And of course, a great place to start is with promotional products like custom pens, pencils, mugs, backpacks and other gifts.

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